5 Best Practices to Follow When Designing a Market Research Questionnaire

Asking the right questions in your marketing questionnaire can lead to accurate data for business analysis. Here are five best practices that can help you design an effective questionnaire.

If you want to conduct an effective market research, you have to understand what goes behind building a questionnaire. Since marketing research requires primary data collection, it becomes important to use to questionnaire that can ensure the best possible collection of information.

A well-designed questionnaire should include two main objectives. It must be able to convert the information that you require into a format of questions. Next, the questions must be created in an easily understandable format, so that respondents will be willing to answer them. The questions should also be engaging, so that your respondents are not quickly disengaged with the process.

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Why Outsource Debt Collection Services?

Are you struggling to collect your debts from your customers? Debt collection services is the best way to retrieve your debts, without compromising on your brand value. Find out why your business should outsource debt collection services.

Financial pressures coupled with a volatile economic environment can stop some of your customers from clearing their debts on time. Outstanding bills keep getting piled up and payments are delayed. Is your business familiar with this situation? Are you currently faced with the challenge of collecting your debts, without wasting much time? If yes, what you need are debt collection services.

If your business were to focus on retrieving your debts, you and your employees can be distracted from core business ventures, which in turn would impact the time, resources and effort you put into your business. Outsourcing debt collection can offer you a streamlined process for collecting debts. Through debt collection services, you can minimize the burden of bad debts, increase cash flow and witness a surge in profits.

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Top 5 Reasons Why Every Small Business Needs a Virtual Assistant

Are you wasting precious hours on small and repetitive tasks like emailing or scheduling? What you need is a virtual assistant to take care of all your not-so-important tasks, while you focus on growing your small business.

If you own a small business, you would have often considered the question of whether or not to recruit additional help. Delegating common administrative tasks is a typical problem that you have to deal with on a daily basis whether you are starting out, trying to expand your small business or simply want to become more efficient and organized. Once you decide you need help, you may be faced with questions like “Should I hire an in-house assistant or try a virtual assistant? Will a virtual assistant be more cost-effective? Will hiring a virtual assistant bring real benefits to my small business?

Here are five important reasons why every small business needs a virtual assistant.

  1. Leverage huge cost savings

    Your time is valuable. For instance, if you are currently making $100 per hour, while using your own time to manage small and repetitive tasks instead of paying someone else $30 dollars to do the same work for you in an hour, you are definitely losing money. Instead of spending valuable time on tasks which can be easily done by someone else, you can spend time on completing important work that will move your business forward. The cost of hiring a virtual assistant (less than $16K) is much more cost-effective than the average $39K for an in-house personal assistant. Once you have offloaded most your time-consuming tasks to your virtual assistant, you will be able to see a marked increase in your productivity and sales.

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6 Steps towards Accurate Translations

Are you tired of receiving poor quality translations that are impacting how customers are viewing you? Here are six steps that you can implement to receive accurate translations.

If you are a foreign language company looking to outsource translation, it can be very confusing, as there is an ocean of translation agencies and freelancers available. How can you be sure that you will receive accurate and professional transcripts that will increase your readership? Continue reading this blog post to find out six handy tips on how to ensure that you only receive quality transcripts.

  1. Select a translator who has specialized and in-depth knowledge on the subject you want to translate

    Before going ahead with any translator, make sure to check if they have the required subject area skills to do justice to your text. For instance, in any kind of technical translation, the relevant sub-topic has to be identified. For example, if you take the word “tube” in English and want it to be translated into Russian, you will surprised to know that it has over 20 translations in Russian. The word can be translated as “display tube”, “catkin tube” or “drift tube” .The variety of different translations can be baffling, so it is integral that the translator you choose knows exactly what the text is talking about. The first step to obtaining accurate transcripts is to ensure that your translator is a specialist in the field. A general translator without experience in your specified area will not be able to offer you with meaningful and high-quality translations.

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Why Your Business Needs Google Analytics?

Do you want to improve the performance of your website and find out your poor performing pages? Are you keen on converting your visitors into leads? If yes what your business needs is Google Analytics. Read this blog post to find out more about how Google Analytics can help your business.

Do you want to gather valuable data about the visitors who visit your website? Do you want to know more about their location, their behaviour and the pages that they have visited? What you need is Google Analytics. Through Google Analytics you can find out more about your users. This can help you make good decisions for your online strategy. With data driven decisions, your marketing will not only be more strategic but also effective and can outperform competitors who are not utilizing a data driven strategy for their website.

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Top 4 Reasons to Outsource Data Science Services

With the increase in the demand for quality data science, it is becoming increasingly difficult to source and find the right data science talent. Instead of struggling to hire and train a team of data scientists, why not give outsourcing a shot? Find out the top four reasons why data science services is best outsourced

If you have plans to modernize analytics or business intelligence, what you would need is data science. Leveraging data science solutions through outsourcing can help you achieve greater business insights, while giving your enterprise a competitive advantage. Though the demand for data science is high, it is difficult to source and find data science talent. This being the situation, it is cumbersome and expensive to build an internal team of data scientists.

Outsourcing is the way out of this difficult situation. Here are four reasons why outsourcing data science services is a good idea.

  1. Access to expertise and know-how

    As per recent research, only 48% of employees are able to spot ways in which data analytics can be used. Outsourcing data science can give you access to the best talent, who can give you customized data science services. An outsourced team of data scientists usually specialize in all the required domain knowledge for data science. The team will also have access to state-of-the-art infrastructure. This enables the outsourced team to work on the data science project from multiple angles and offer you with new insights and different perspectives. When you outsource data science, you can be sure that your work has been validated by experts.

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5 Misinterpretations of Outsourcing Mortgage Loan Processing

Have you always thought that outsourcing mortgage loan processing is a bad choice? If yes, read this blog entry to find out the five common misinterpretations that mortgage companies have when it comes to outsourcing.

A mortgage loan has just been approved. Now the real work begins. The long and hard task of performing all the functions required to service the loan. If you are currently servicing mortgage functions in-house, you must know that there are huge benefits that comes with outsourcing responsibilities to a third party. Lower cost, robust technology and assistance with compliance are just few of the benefits. Why then are there only a few mortgage companies who are outsourcing? This is because of the common misinterpretations surrounding outsourcing mortgage loan processing.

Let us explore five of the biggest misinterpretations that surround the outsourcing of mortgage loan processing.

  1. The credit union has the same per-loan cost to service in-house as with an outsourcing service provider

    Very often, when mortgage loan processing is done in-house, companies fail to include several variable and fixed cost like licensing fees, office supplies, postage, training cost and staff salaries to name a few. All of these costs are customary when servicing a mortgage. Other costs include costs that stem from servicing mistakes like compensatory fees. When true comparisons are made, the findings clearly reveal the substantial savings that can be gained by choosing to outsource.

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3 Big Reasons to Outsource Medical Transcription

Are you spending unnecessary time, effort and cost on building up an internal transcription team? Read this blog post to find out why your hospital should outsource medical transcription.

Whether you are a licensed physician or a hospital executive, outsourcing medical transcription can be the best decision you take this year. Instead of spending unnecessary time on building an internal transcription system, your practice or hospital can invest on outsourcing. From voice to text needs, a team of professional transcriptionists can carry out your medical transcription in a cost-effective and timely fashion.

Is your healthcare facility considering whether to make the switch towards outsourcing? Are you still feeling unsure if you are making the best decision? Read more to find out three of the biggest reasons why you must outsource medical transcription.

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Why Your Enterprise Should Use Cinemagraphs?

Do you only use GIFs in your advertisements? It’s time to move ahead and start using cinemagraphs instead. Cinemagraphs can improve your click rate and keep your users engaged for longer. Read this blog post to find out more about cinemagraphs.

Are you aware of an asset that is very effective, yet not widely adopted? It is the cinemagraph. Invented in 2011 by Jamie Beck and Kevin Burg, these digital images, feature subtle movements, while mostly being still. Did you know that your creative team can also use cinemagraphs? Yes, it’s true. Movement in an image does have magic in marketing. Research has shown a drastic increase in user engagement when using animated GIFs or cinemagraphs

Benefits of using cinemagraphs

Organizations have recorded a higher transaction-to-click rate when using cinemagraphs. Cinemagaphs are well suited for enterpises who want to advertise on social media platforms like Facebook, Twitter and Instagram. Research has shown that there was a steep 110% increase in user engagement when using cinemagraphs over still images. Apart from an increase in the click through rate, cinemagraphs have also acquired more likes, shares and comments. All of this leads to better conversions.

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4 Statistics that Prove the Value of Outsourcing Content Writing

Do you want to know why your enterprise should outsource content writing? Here are 4 statistics from recent research that prove the point.

As your enterprise climbs up the corporate ladder, the importance of content creation becomes all the more pronounced. It’s an assumption that you will receive the same results by developing content in-house as opposed to outsourcing content writing to a team of professionals. This is simply not true.
With this thought in mind, let’s examine four statistics (as per recent research) that prove the value-add that comes with outsourcing content writing services.

1. Only 42% of business marketers think they are effective at creating any kind of content

Though “content is king”, only a small number of marketers believe they understand what is needed to create effective content. This definitely indicates a huge need for professional writing services. Without knowing about content writing, it can be difficult to develop useful content that creates good results.

A skilled content writing agency can understand which type of content can perform better in which type of industry. A content writing company can help a business decipher how to position their content and what changes the content should go through to be as efficient as possible. This can be of great value to a company that is looking to boost its effectiveness and develop a better content strategy.

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