Why Your Business Needs Google Analytics?

Do you want to improve the performance of your website and find out your poor performing pages? Are you keen on converting your visitors into leads? If yes what your business needs is Google Analytics. Read this blog post to find out more about how Google Analytics can help your business.

Do you want to gather valuable data about the visitors who visit your website? Do you want to know more about their location, their behaviour and the pages that they have visited? What you need is Google Analytics. Through Google Analytics you can find out more about your users. This can help you make good decisions for your online strategy. With data driven decisions, your marketing will not only be more strategic but also effective and can outperform competitors who are not utilizing a data driven strategy for their website.

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Top 4 Reasons to Outsource Data Science Services

With the increase in the demand for quality data science, it is becoming increasingly difficult to source and find the right data science talent. Instead of struggling to hire and train a team of data scientists, why not give outsourcing a shot? Find out the top four reasons why data science services is best outsourced

If you have plans to modernize analytics or business intelligence, what you would need is data science. Leveraging data science solutions through outsourcing can help you achieve greater business insights, while giving your enterprise a competitive advantage. Though the demand for data science is high, it is difficult to source and find data science talent. This being the situation, it is cumbersome and expensive to build an internal team of data scientists.

Outsourcing is the way out of this difficult situation. Here are four reasons why outsourcing data science services is a good idea.

  1. Access to expertise and know-how

    As per recent research, only 48% of employees are able to spot ways in which data analytics can be used. Outsourcing data science can give you access to the best talent, who can give you customized data science services. An outsourced team of data scientists usually specialize in all the required domain knowledge for data science. The team will also have access to state-of-the-art infrastructure. This enables the outsourced team to work on the data science project from multiple angles and offer you with new insights and different perspectives. When you outsource data science, you can be sure that your work has been validated by experts.

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5 Misinterpretations of Outsourcing Mortgage Loan Processing

Have you always thought that outsourcing mortgage loan processing is a bad choice? If yes, read this blog entry to find out the five common misinterpretations that mortgage companies have when it comes to outsourcing.

A mortgage loan has just been approved. Now the real work begins. The long and hard task of performing all the functions required to service the loan. If you are currently servicing mortgage functions in-house, you must know that there are huge benefits that comes with outsourcing responsibilities to a third party. Lower cost, robust technology and assistance with compliance are just few of the benefits. Why then are there only a few mortgage companies who are outsourcing? This is because of the common misinterpretations surrounding outsourcing mortgage loan processing.

Let us explore five of the biggest misinterpretations that surround the outsourcing of mortgage loan processing.

  1. The credit union has the same per-loan cost to service in-house as with an outsourcing service provider

    Very often, when mortgage loan processing is done in-house, companies fail to include several variable and fixed cost like licensing fees, office supplies, postage, training cost and staff salaries to name a few. All of these costs are customary when servicing a mortgage. Other costs include costs that stem from servicing mistakes like compensatory fees. When true comparisons are made, the findings clearly reveal the substantial savings that can be gained by choosing to outsource.

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3 Big Reasons to Outsource Medical Transcription

Are you spending unnecessary time, effort and cost on building up an internal transcription team? Read this blog post to find out why your hospital should outsource medical transcription.

Whether you are a licensed physician or a hospital executive, outsourcing medical transcription can be the best decision you take this year. Instead of spending unnecessary time on building an internal transcription system, your practice or hospital can invest on outsourcing. From voice to text needs, a team of professional transcriptionists can carry out your medical transcription in a cost-effective and timely fashion.

Is your healthcare facility considering whether to make the switch towards outsourcing? Are you still feeling unsure if you are making the best decision? Read more to find out three of the biggest reasons why you must outsource medical transcription.

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Why Your Enterprise Should Use Cinemagraphs?

Do you only use GIFs in your advertisements? It’s time to move ahead and start using cinemagraphs instead. Cinemagraphs can improve your click rate and keep your users engaged for longer. Read this blog post to find out more about cinemagraphs.

Are you aware of an asset that is very effective, yet not widely adopted? It is the cinemagraph. Invented in 2011 by Jamie Beck and Kevin Burg, these digital images, feature subtle movements, while mostly being still. Did you know that your creative team can also use cinemagraphs? Yes, it’s true. Movement in an image does have magic in marketing. Research has shown a drastic increase in user engagement when using animated GIFs or cinemagraphs

Benefits of using cinemagraphs

Organizations have recorded a higher transaction-to-click rate when using cinemagraphs. Cinemagaphs are well suited for enterpises who want to advertise on social media platforms like Facebook, Twitter and Instagram. Research has shown that there was a steep 110% increase in user engagement when using cinemagraphs over still images. Apart from an increase in the click through rate, cinemagraphs have also acquired more likes, shares and comments. All of this leads to better conversions.

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4 Statistics that Prove the Value of Outsourcing Content Writing

Do you want to know why your enterprise should outsource content writing? Here are 4 statistics from recent research that prove the point.

As your enterprise climbs up the corporate ladder, the importance of content creation becomes all the more pronounced. It’s an assumption that you will receive the same results by developing content in-house as opposed to outsourcing content writing to a team of professionals. This is simply not true.
With this thought in mind, let’s examine four statistics (as per recent research) that prove the value-add that comes with outsourcing content writing services.

1. Only 42% of business marketers think they are effective at creating any kind of content

Though “content is king”, only a small number of marketers believe they understand what is needed to create effective content. This definitely indicates a huge need for professional writing services. Without knowing about content writing, it can be difficult to develop useful content that creates good results.

A skilled content writing agency can understand which type of content can perform better in which type of industry. A content writing company can help a business decipher how to position their content and what changes the content should go through to be as efficient as possible. This can be of great value to a company that is looking to boost its effectiveness and develop a better content strategy.

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Should You Outsource SAP Support Services?

Are you on the verge of deciding to either outsource SAP support services or hire an in-house team? If yes, read this interesting comparison between outsourcing and in-house SAP support services.

While outsourcing SAP support services can bring in strong expertise, an in-house team can give you better accessibility. Which option should you choose and why? The choice is indeed a tough one! While the best step ahead would be to hire a team of in-house SAP experts who would work in tandem with an external team of SAP specialists. It is however difficult to get the best of both the worlds at times. Here is a comparison of outsourcing SAP support vs. hiring an in-house team of SAP experts. We hope that comparing both the scenarios can help you decide which would work best for your business!

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The What, Why and How of Data Mining Explained

Data mining can help your business improve customer services, identify high-risk clients, target marketing campaigns and accelerate processes. Read this blog post to find out more about data mining.

Have you been hearing a lot about data mining, but never really tried it for your business? Did you know that data mining has been proven to improve customer services, identify high-risk clients, target marketing campaigns and improve processes? Yes. It’s true that data mining services can help your company save on cost, while increasing your revenue. Data mining can be applied in any area of your business to help you identify and exploit predictable outcomes.

Let us explore the what, why and how of data mining to understand why your enterprise must invest in data mining services right away.

  1. What is data mining?

    Data mining refers to the process of sorting through large data sets to find and describe patterns, discover relationships and predict upcoming trends based on the relationships and patterns.

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Why Your Business Needs Monthly Accounts Reconciliation Services?

A monthly accounts reconciliation statement can do much more than only showing you the practices that are unbalancing your account. Here are five ways an accounts reconciliation service can help your business every month.

If you want to run your business smoothly, you must conduct a monthly account reconciliation processes at the end of each month. This will facilitate a flexible account handling throughout the month. An accounts reconciliation service carried out every month can help you evaluate which practices are unbalancing or affecting your account.

Account reconciliation services can confirm whether there is a match between your account balance and the corresponding bank statement. By carefully verifying the accuracy of your account, errors can be identified, inconsistencies can be corrected and the final balance will reconciled accordingly. Accounts reconciliation is often left aside because of lack of time or the right personnel. However, through outsourcing, you can get access to best-in-class services that can give you big savings in terms of cost, time and effort.

Let us explore the five benefits of outsourcing accounts reconciliation.

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6 Benefits of Outsourcing Millwork Drawing Services

Are you unhappy with your manufacturer’s choice of design, size or wood? Outsource millwork drawing services and get access to tailor-made interior wood construction.

Customized interior wood construction is a highly requested feature in many high-end residential projects as well as commercial and public structures like hospitals, banks, churches and libraries, where pre-fabricated caseworks and cabinets are not easily available. Instead of falling under the constraints of the manufacturer’s choice of design, size or wood, high-quality decorative and cabinet wood are often designed as per specifications through outsourcing.

Are you looking for a dedicated team who can handle your millwork drawings and assist your architects to create architectural millwork and cabinet shop drawings to complete your projects on time? If yes, what you need is outsourcing. Getting your millwork outsourced can bring a drastic reduction on the cost of hiring engineering personnel and equipment. Whether you are a designer, architect, building contractor or head of a woodworking shop, you can benefit from outsourcing.

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