Does Your Business Need Lead Scoring?

Lead scoring is a sure way for your business to catapult your sales and increase the effectiveness of your marketing ventures.

A recent research by HubSpot has shown that 79% of B2B marketers have not invested in lead scoring. Did you know that if you have a lead scoring system in place, it will make it much more simpler to prioritize prospects, get more sales and also make better use of your resources. Investing in a CRM (customer relationship management) system is a sure way for your company to not only track, compile and maintain relationships with customers/prospects, but also help you to nurture leads and score them according to criteria that matters to your organization.

Let us take a closer look at what is lead scoring and how it can help your business.

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10 Points to Consider When Outsourcing Software Testing

If your business is on the lookout to outsource software testing services for any of your automation testing or manual work, check out this blog post.

If your company develops software, you will be in definite need of software testing. Outsourcing software testing is a great way for your company to drive innovation and to focus on your primary business functions. Outsourcing can put you in touch with experts who will efficiently work on your software to ensure enhanced product quality and a better business outcome. Regardless the scope of your software testing project or the frequency of testing required, your business can save on both revenue and hassles through outsourcing.

Only outsourcing can bring in higher cost benefits, reduced in-house efforts, access to specialized skills, quick deliverables and tested final products. To start outsourcing software testing, there are some aspects that you will have to consider. Read the following points to get a better picture of what you have to consider before outsourcing software testing.

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Syndicated Research or Custom Research: What to Choose?

Read this blog post to find out if your business should choose syndicated research or custom research.

As you would already know, market research is an essential tool that is an absolute requisite for a winning business strategy. When it comes to research, organizations are confused if they should start with syndicated research or custom research. Which type of research should you use and why? Let us find out.

Syndicated research

To start with, syndicated research focuses only on specific types of data like surveys, product launches analysis or scan data. This gives companies a bigger picture to look at and showcases long-term strategic insights to the company. Syndicated research is a cost-effective means to obtain a broad view of your product/service environment.

If your business opts for syndicated research, you can expect better overall market insights, good brand positioning and effective market strategy. Not only will you be able to understand the size of the population and the spend in a given market, but you can also stay up-to-date with macro-level trends.

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Top 5 Advantages of Outsourcing Inbound Customer Support

Outsourcing inbound customer support can increase sales, catapult business growth and guarantee higher customer satisfaction ratings. Read this blog post to find out about the top five advantages of outsourcing inbound customer support.

Did you know that one of the best ways for your company to quickly boost efficiency, productivity and profits is to outsource inbound customer services to an external call center? Yes, it’s true! Several businesses have attributed their increase in success to shifting their in-house inbound support to an outsourcing service provider. Choosing this approach will not only make your operations run smoothly for your business, but also for your valuable customers.

Still not convinced? Continue reading this blog post to find out how outsourcing inbound customer support to an external call center can drastically improve your business. Here are the top five advantages of outsourcing inbound customer support.

  1. Make a positive and long lasting impression on your customers

    As you would already know, offering customers with excellent customer support is important to the success of your business. Word-of mouth advertising will drastically increase when your customers are impressed with the quality of the services offered. At the same time, dissatisfied customers will warn prospective customer to stay away from your company. Offering your customers with a reputable call center is a sure way to make sure that your customers always receive the best services. An external call center will have a team of experienced and skilled customer support executives to represent your business in a proficient manner. With a dedicated team offering constant assistance to your customers, your customers are definitely going to be satisfied with your company.

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Why Outsource Legal Research?

Outsourcing legal research services can not only help you to save on cost, but can also give your attorneys the extra time to focus on their lawsuits. Find out more about the legal research outsourcing and why you must consider it.

The process of obtaining an answer to a legal question or extracting the legal precedent that can be cited in a brief or trial is known as Legal Research. Almost every appeal, lawsuit and criminal case requires a certain amount of legal research. Legal research services can throw light on binding law that is codified in statues, caselaws or regulations. It can also explain legal theory and primary law found in legal digests, journals or treatises. The most important function of legal research is to find out how previous courts have decided for cases with a similar fact pattern. Legal research is also used extensively to look up cases and to verify the current law.

Legal research offers many uses for attorneys and paralegals. While an attorney may use legal research to decide how to proceed with a particular case (by reviewing caselaws with a similar fact pattern), a corporate lawyer may use legal research to evaluate whether a new policy would expose a company to liability (by researching about employment laws, building codes etc).

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How to Expand Your Business with Translation Services

Read this blog post to find how translation services can widen your customer base, expand your business and catapult your sales.

With globalization taking over the world of business, it is getting more and more critical to meet your customers where they are. If your current target audience is a limited percentage who only understands “English”, then you are definitely missing out on new customers. Communicating about your products/services only in English will limit your business possibilities. You must keep in mind that although English is a universal language, there are several countries that do not speak it.

Did you know that 90% of online shoppers spend their time shopping on websites that are available in their native language? By not making your website available to your target audience, you run the risk of making them shop on your competitors websites. If your English website is not understandable to customers, they will quickly switch to another website, rather than trying to understand about your brand. Getting your website translated is a great way to make a good first impression on your target audience, since it is your first point of your contact with your new customers.

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Why Your Business Needs Search Engine Marketing?

Your customers are “online” looking for your products and services. But is your business showing up on search engines? If not, what your business needs is Search Engine Marketing.

Did you know that Search Engine Marketing (SEM) is one of the most efficient ways to reach out to your target audience when they are ready to buy your products/services? Recent research has shown that 90% of “online searches” are carried out by consumers who are at the end of the buying cycle.

How does SEM work?

If SEM is done properly, it will get your ads right in front of your target audience along with content, which is relevant to them, until they click on your ad. SEM will place your ad on the sponsored section of the result page of a search engine. Your ad will be ranked based on how much you pay for a keyword (if a keyword is more popular, it is more expensive) and how relevant your business ad is in comparison with others.

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4 Advantages of Outsourcing Mortgage Loan Processing

Does your mortgage company want to remain competitive maintain the lowest cost per loan and efficiently maintain a loyal customer base? All this and more is possible when you outsource mortgage loan processing. Find out more about four advantages of outsourcing mortgage loan processing.

The economic downturn in recent years has brought a lot of changes in the mortgage industry. Mortgage companies today face tough challenges related to new CFBP regulations, penalty risks on non-compliance, loan demand and price wars. All of these contributing factors have forced banks and mortgage companies to outsource mortgage services to BPO service providers who have expertise in addressing these issues.

These services include varied mortgage-related services like underwriting, closing, post-closing, loan processing, title ordering, appraisal, title insurance and title examination to name a few. Through outsourcing, banks and mortgage companies can succeed better in their competitive environment, maintain the lowest cost per loan and efficiently maintain a loyal customer base.

Here are four advantages of outsourcing mortgage loan processing that you did not know about.

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Verbatim Or Non-Verbatim Transcription: Which Should You Choose?

Do you want to outsource transcription, but are unsure if you should opt for verbatim or non-verbatim transcription? If yes, read this informative article to find out the differences between the two and which you should choose.

If you are looking for transcription for your business, it is important to consider what type of transcription services you will need. You may think that obtaining a complete, unabridged account of exactly what was spoken in a meeting, seminar or lecture may be what you think, but it may not occur to you what such a transcript would actually look like.

Let us explore the differences between verbatim and non-verbatim transcription, so you can choose the one most suited for your needs:

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Prevent Medical Billing Mistakes In 4 Easy Ways

Are constant errors in medical billing stopping you from getting paid on time? What you need to do is to rethink your medical billing strategy. Read about four easy ways you can use to avoid medical billing mistakes.

What does the denial rate of your hospital look like? If the claims denial rate of your practice is higher than 4% (considered an efficient benchmark by the MGMA), you may want to stop blaming payers for medical billing mishaps and start rethinking your medical billing strategy. Here are four steps you can take to immediately prevent the medical billing mistakes happening at your practice.

  1. Ensure that insurance is always verified

    The number one reason that most medical billing claims get denied is unverified insurance. Not ensuring that insurance is verified can cost you more in terms of money and time. This is why, your staff and you must be extremely careful that insurance is verified for both new as well as returning patients. Keep in touch with the insurance provider to check for the coverage periods, pre-existing condition exclusions, effective dates, copayments and deductibles. Try to avoid errors when a patient’s benefits or receiving services are not met by the plan’s benefits.

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