Do you want to determine the needs of your customers and obtain information on your competitors? If yes, then what your business needs is market research. By investing in marketing research, your company can use data to analyze your problems and develop the right marketing strategies.
However, if you are new to market research, or if research is not one of your core business skills, then you may be confused about which type of marketing research to go with. Should your business go with phone surveys, focus groups, one-on-one interviews or actual test marketing? Which type of market research would be suitable for your business? And which would bring in better results?