Do you want to determine the needs of your customers and obtain information on your competitors? If yes, then what your business needs is market research. By investing in marketing research, your company can use data to analyze your problems and develop the right marketing strategies.

However, if you are new to market research, or if research is not one of your core business skills, then you may be confused about which type of marketing research to go with. Should your business go with phone surveys, focus groups, one-on-one interviews or actual test marketing? Which type of market research would be suitable for your business? And which would bring in better results?

Continue reading →

As you already know, data places a critical role in the success of any business, be it small or large. If you have valuable data (phone numbers, addresses or email ids) stored on documents or reports, then you cannot access it or use it when needed.  The solution to such problems is copy paste services.

Copy pasting refers to the process of converting data from one format into another. Copy pasting is also a great way to easily create a database and effectively use your data.  For example, if you have information stored away in a Word document, you can use copy paste services to get the same information into Excel, PageMaker or PowerPoint.

Copy pasting may sound easy, but in reality it takes time and effort.  It is also a repetitive and monotonous task.  Since copy pasting data is time consuming and tedious, it can leave your staff with no time for core business activities. This is where outsourcing to India comes in.  As opposed to doing copy pasting work in-house, you can outsource to an Indian data entry service provider, who can offer you with fast, accurate and affordable copy paste services.

Continue reading →

You know that outsourcing refers to the transfer of any business process to an external service provider.  But you are not sure where the words “back office” fit in.  What exactly is back office outsourcing and does your company need it? In short, back office functions refer to those jobs that are required by a company to help it carry out its work successfully and efficiently. However, back office jobs are usually not a part of a company’s core business activities.

For example, a mobile application development company has primary business activities which include designing and developing mobile apps.  Nevertheless, the company cannot successfully function, if it did not have the right people to manage their accounts, take their customer calls or enter their data. These are back office activities which can be easily outsourced.

Continue reading →

The internet is the best way for any business to market its products, advertise its services or reach out to customers. If you have not yet tapped into the immense power of the internet, then you can be sure of losing out to competing forces.

You would have already realized that the majority of your customers find your website through popular search engines like Google or Yahoo. But how do you reach out to your target audience, when they search for the services /products that you offer? The answer to this question is Search Engine Marketing (SEM).

Search engine marketing can help you make a mark for yourself on the web and help you reach out to your target audience. If SEM is not one of your core competencies, then it is best outsourced to a specialized service provider who has hands-on expertise in web search marketing.

Continue reading →

Are you in the process of developing a new film or an interactive video that needs multiple layers of production? If yes, then what you need is a storyboard.  A storyboard is a visual representation of what the actual product will look like. It will also guide you by providing you with a clear plan for the entire filming process.  As the head of a busy production team, you may not be able to come up with a storyboard, as the process of storyboarding is time consuming and costly.

However, you can go through storyboard tips for short films, and give storyboarding a shot.

This is where outsourcing comes in. Outsourcing can give you access to professionally created storyboards within a short time span. Whether you require interactive, active or passive storyboards, outsourcing service providers offer an entire range of pre-production options that even include cartoon storyboarding and animatics.

Continue reading →