Monthly Archives: January 2014

5 Reasons Why Outsourcing is Here to Stay

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Even though the tech services industry may be in the middle of a downturn, outsourcing is not going anywhere, as it offers too many benefits. Outsourcing, now a staple business practice is not likely to meet its end in the near future. Here are five reasons why outsourcing is here to stay:

1. Make considerable cost savings

Although the cost of labor and other related costs are rising in popular outsourcing destinations like India, Brazil and Easter Europe, it is still considerably cheaper to offshore work, than to do it domestically. The recent data collected by Staff. Com has shown that while a senior programmer in the U.S may charge $90,000, the very same work can cost as low as $14,000 in India.

2. Fill the skills gap

You might have heard the same story from most technology giants. It has become extremely difficult to find workers with specialized skills in key areas like data analysis, the cloud and mobility to name a few. Global companies and businesses are still turning towards outsourcers to fill the gap, as it is tough to get access to good talent right now. Until the supply increases, outsourcing is definitely something that tech companies will be looking forward to. Continue reading →

5 Must-haves for your 2014 Content Marketing Plan

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If you own a business, then you will know the importance of content. It is the content on your web, blog or marketing material that gets you customers and makes your firm stand out from the crowd. Does your business have a solid content marketing strategy to go by in 2014? If not, then it’s time you came up with one, as a good content marketing strategy can take your business to a whole new level. Here are five must-haves for your 2014 content marketing plan:

1. Work on your website

When was the last time that you had a look at your business website? Is your website bringing in the right traffic? Update your website and make sure that it is doing the job. If you are planning on creating a new website or wish to refresh your existing site, use the following steps to transform your site:

  • Ensure that your content is targeted towards your target market
  • Audit the site content on your website and look for opportunities/gaps
  • Transfer your website to a content management system like Hubspot, which is user-friendly
  • Optimize your content for search engines and visitors

2. Start writing a business blog

If you don’t have a business blog, then it’s time to start one right away. With regular blogging, you can improve search engine rankings and gain added credibility with your prospects and customers. Writing a business blog is a great way to share expertise, remain relevant and offer helpful information to prospective customers. Make sure that your blog includes:

  • A SEO keyword strategy
  • Strategic topics based on your services/products
  • Social sharing capabilities
  • Regular posts, preferably weekly
  • A call to action (CTA) at the end of every post

3. Broadcast your posts on social media

Sharing your posts on social media is a must-do for businesses of today. No matter the type of business that you are in, there is a channel today that you can use to promote your content. Social media is a great way to make a connection with your target market, build solid relationships and attract new visitors. Here is how you can make the most of social media: Continue reading →

Get your Focus Back on Patient Care by Outsourcing Medical Data Entry

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Does your hospital constantly juggle between providing quality healthcare and attending to day-to-day operations like medical data entry? If your answer is a yes, then it is time you give your healthcare staff a break and think about outsourcing a non-core activity like medical data entry. If your hospital / healthcare center is currently facing any of the following scenarios, then it’s time to put your medical data entry requirements into the hands of a professional:

  1. You and your staff find it challenging to deal with a day-to-day process like data entry, while providing quality healthcare services
  2. Your patients are not getting the attention and care that they deserve, as your staff is overburdened
  3. You do not have access to the technology, infrastructure and resources needed for fast and accurate medical data entry
  4. You want to focus on healthcare, but the pressure of data entry is robbing you of precious time and effort.

A mundane process like data entry can rob your internal staff of their time and energy, thereby preventing them from focusing on patient care. Moreover, outsourcing medical data entry can help you reduce the cost of labor and also eliminate the need to invest on expensive data entry software.

Types of medical data entry services that your hospital can outsource

Did you know that almost any type of medical data entry service can be outsourced? Whether your hospital requires data entry for SOAP notes, prescriptions, patient records, labor notes, operative reports or hospital records, you can get access to fast and accurate medical data entry services by outsourcing. Here is an extensive list of all the types of medical data entry services that you can outsource:

  • Hospital and healthcare Records
  • SOAP notes
  • Patient records, patient history and information
  • Medical billing data Continue reading →

Top 5 Benefits of Investing in HR Outsourcing

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Like any other market of today, the HR outsourcing market too has its own set of worries. While the supply side has too many service providers, with some even running loss-making HR contacts, the demand side has a large number of companies urgently looking for more efficient and cost-effective HR services. However, outsourcing experts have predicted that 2014 will be the year during which the demand for transactional HR processes will increase and more HR contracts will be signed.

Does your company wish to outsource HR services to India? If yes, then read up on the top five benefits that HR outsourcing can bring to your company:

1. Minimize HR costs

Outsourcing HR can help you successfully reduce and manage the cost of HR. Your organization can achieve over 20% of savings by employing self-utilising tools, standardizing HR processes and outsourcing. When your HR cost base is tightly controlled and efficiently managed, you can make better decisions about the relative allocation of resources. Outsourcing HR can prove to be extremely beneficial, if your company is making acquisitions, mergers or undergoing rapid changes in employee numbers.
2.  Avoid making major investments in HR technology

By outsourcing HR to India, your company can steer clear of making expensive investments that are required in today’s HR technology. Instead of investing on that multi-million dollar HR software upgrade, you can invest your money into your firm’s core business activities. Some HRO service providers even offer their own HR platform, along with latest upgrades and services, thereby making it easy and cost-efficient for companies who outsource.
3.  Come up with a winning HR strategy

Outsourcing HR processes can help you realign your HR and focus more on a HR strategy that supports your core business. Outsourcing can help you increase the proportion of the HR cost allocated to strategic HR and thereby reduce the proportion allocation to HR administration. With all your non-strategic HR processes outsourced, you will be able to respond quickly and effectively to the changes that take place within your organization.

Continue reading →

IT Outsourcing Prediction for 2014: Cloudy, With a Chance to Reign

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Outsourcing experts and research surveys have predicted that cloud computing will be a focal area in 2014.  This year will be the year of cloud computing and Software-as-a-Service (SaaS).  Businesses that have experienced their first cloud success have not stopped, but are rapidly accepting their second and third cloud.  On the other hand, companies who have not taken the step towards cloud computing in 2013 are realizing their folly and are making moves towards adopting the cloud in 2014.

In the year of 2012, small and mid-size businesses across the world spent over $45bn on cloud services. This number is expected to exceed $95bn by the year of 2015.  The cloud has been able to give small business access to computing applications, services and power that were earlier very expensive or complex to use. The cloud has in fact removed the limits of smaller businesses.

Even with the past success of the cloud, experts feel that companies will continue to have concerns about security. The cloud will also face resistance from traditional IT companies who prefer ownership and control over the cloud.  Experts also feel that the public cloud will be more likely to extend its growth over the private cloud as companies will understand that the private cloud will bring in the same in-house challenges. This is particularly true of small and mid-size firms that continue to run old operating systems and work on unsupported versions and platforms.

Continue reading →