Monthly Archives: June 2014

Build Up your Brand with Words

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Most companies are pretty sure about the importance of web design in brand building, but are often confused about which words to use, when it comes to bringing their business to life. Words are powerful and have the power to either engage or disengage the visitors that visit your website. The most successful brands, such as, Apple and Volkswagen have got it right by matching their words to their visuals, thereby creating a strong voice.

With the emergence and growing popularity of social media, like Facebook, Twitter, Instant Messaging and Online Chat, companies need to tap into the power of words in order to stay competitive. The way your products or services are described can turn a casual visitor to your website into a buyer.

5 ways to build up your brand with words

  1. One of the best ways to establish the right tone of voice in your web content is to think of your brand as a person – What is the kind of conversations that your customers are having?
  2. Write your content in such a way that it captures the attention of your audience immediately. Research has shown that you have about three seconds for online web content, within which you need to capture the attention of your reader. Before posting any content online, make sure that you assess your content to see if it is captivating, right from the start.
  3. Do not over complicate the message that you want to convey to your customers – Before you pen down the content, ensure that you differentiate between the genuine USPs that will convince a customer to buy and the things that you find interesting.
  4. Ensure that your writing focuses on the benefits of your services/products and not on the features. Features and specifications have their place, but customers are usually driven to buy a product/service because of the key advantages that it offers.
  5. Last but not the least, remember to edit, edit and then edit some more before your post your content. Once the content is online, revisit the page and check if your words match your visuals. At times, your message can be muffled by excess words. Less is more when it comes to great content.

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Quantitative or Qualitative Market Research – Which Type of Research is for You?

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Are you planning on using market research for your business? If yes, you need to know more about the two most common types of research, namely qualitative and quantitative research.  Let’s analyze both these methodological groups of research and find out which is a perfect fit for your business.

What is Qualitative Research?

This type of research can reveal why your customers behave in the way that they do and can also describe barriers that you will have to break to change their behaviour. With qualitative research you can explore why a group of people think, feel or do something in a particular way. Though you can explore such issues, you cannot obtain statistically robust findings from qualitative research.

How is Qualitative Research Done?

This type of research usually follows a structured discussion guide to make sure that all the relevant topics are covered in a discussion. The questioning is usually open and the participants in the group are encouraged to state the reasons for their responses. The discussion usually reveals the views, behavioural triggers, motivations and barriers of the group. Through the focus group or interview, you can find out reactions to your new products, printed material, messages and design features. You can also generate new concepts from the group.

In-depth interviews and focus groups are the two most commonly used qualitative approaches. A focus group will usually include 5-8 participants and will be guided by a moderator. In-depth interviews are one-to-one interviews that are carried out over the phone or face-to-face. In most cases, the audio of the qualitative research will be recorded and then transcribed. Continue reading →

Take Advantage of your Data with Data Mining

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Today, almost every organization complains of the same problem – Tons and tons of data, with no time to sift through it and find out the information that really matters. As you might already know, without access to the right data, you cannot make informed business decisions, improve your way of working or maintain the critical aspects of your company. What can be the solution to this problem? Data Mining is the answer and is something that your company should definitely opt for.

Data mining is the process of sifting or mining through a huge pile of data and making sense of it. If data mining is something that you have no know-how about, then it is best outsourced to a service provider in India. Moreover, if data mining is carried out in-house, it can take up a lot of your time, resources and money.  Outsourcing data mining on the other hand is fast, easy, affordable and convenient!

Data mining can help your business in 8 unique ways

With an accurate interpretation of your data, you can:

  • Make better and informed business decisions
  • Improve your current processes
  • Ensure better quality in your work
  • Satisfy your customers and improve your interaction with them
  • Increase your profitability
  • Identify fraud and improve your risk management
  • Get information on customer trending
  • Get better insights on your research

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Stop Business Failures with a Cash Flow Statement

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If you want your company to experience success and get ahead of competing rivals, then you need to effectively manage your cash flow. Predicting your company’s cash requirements ahead of time or at critical times and implementing the right measures can help you steer clear of business failures.

But what if cash flow management does not fall under your area of expertise? Or maybe you have no time to focus on your cash flow? You can consider outsourcing cash flow management to an expert in India. No matter the type of your industry or the size of your company, you can avail a flexible cash flow management service from India.

9 ways through which outsourcing can improve your cash flow

  • Get accurate predictions on your cash flows
  • Effectively manage your cash flow daily
  • Handle financial risks with ease
  • Easily maintain a electronic fund transfer system
  • Review and evaluate your current banking expenditures
  • Negotiate contracts for your financial and banking sector
  • Benefit from fraud control programs
  • Get a tailor-made cash flow solution as per the requirements of your business
  • Reach your financial goals with ease and efficiently handle your business activities with accurate cash flow statements and reports

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