How to Conduct Successful Market Research?

Market research can point your business towards the right direction. With the right plan, you can find out who your customers are, where they are located and if they will be willing to buy your products or use your services.

Do you need to know what type of product/service will bring in a profit? Or maybe, you need data on whether your products/services are meeting the needs and expectations of your customers. Through effective market research, you can understand whether your product needs a new package design, if you should offer more value-add services or if your delivery methods needs tweaking.

Marketing research can help you in two ways. Your business can use market research to measure the success of your current plan or create a new plan. This is why research has to be done by right way and by the right experts. Poorly done research can steer your company in the wrong direction. Read on to find out how to conduct market research, the methods of market research and what mistakes to avoid.

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Top 5 Benefits of Data Cleansing for Business Enterprises

Data quality is the order of the day. Without accurate data, your enterprise can encounter loss and suffer from a lack of brand value. Find out why data cleansing is an absolute must for every enterprise.

Dealing with inaccurate, incomplete, incorrect or irrelevant data? What you need is a Data Cleansing solution, wherein your corrupt data will be spotted and then rectified, deleted, replaced or modified. When your data is clean, it can add significant value to your business. Your business will also not have to deal with hassles like errors in invoice data, shipment to incorrect customer addresses and processing inaccuracies. Any type of enterprise can achieve a range of benefits from data cleansing, which would lead to an increase in profit and a reduction in operational costs.

Here are the top 5 advantages of data cleansing:

1. Better Decision Making

To make the right decision for your business, you need to base them on accurate customer data. With your data doubling, every 12 to 18 months, there are chances of errors creeping in. This is where data cleansing can be effectively used. With data that is up-to-date, an enterprise can benefit from better analytics and business intelligence, which can lead to better decision making. The right business decisions, based on clean data can bring in success to your company.

2.Improvements in Customer Acquisition Actions

With accurate data, customer acquisition efforts can be significantly increased. Data that is clean, accurate and up-to-date can aid in the marketing process and ensure better returns on email/postal campaigns. Another benefit is guaranteed success in your marketing campaigns, as with data cleansing, multi-channel customer data can be seamlessly handled with ease. Continue reading

Error-Free B3 Form Filling in Five Key Steps

Find out more about the five steps involved in the B3 form filling process

If you have to transport goods between the US and Canada, then what you need is a B3 form. However, inaccuracies in the processing of a B3 form can cause obstructions in the supply chain and impend on the delivery time. Outsourcing is a great way to cut back on turnaround time, increase the level of accuracy in processing and complete the processing of large volumes of transactions. Overall, with the outsourcing of B3 form filling, you can witness rapid improvement in your supply chain.

1.Document scanning

A customs brokerage service provider, begins the B3 form building process by scanning all the documents related to the shipment and converting them into images. Next, the documents for each shipment is assigned with a unique docket number and then uploaded on a secure server for data entry. Sometimes, the scanned documents are directly sent to the service provider via fax/email.

2. Indexing and sorting

With an index, data can be retrieved quickly from a database. In the next phase, an indexing file is created that includes rows in a logical order, so that duplicate values are removed. The items are also sorted in a specific order, by state or city. With indexing and sorting, you can benefit from quick document retrieval. Information can also be looked up within seconds. At the close of this phase, the shipment documents are indexed and sorted. Continue reading