Use these four 3D product packaging design tips to create an innovative 3D product packaging design.
Did you know that the design of your product is the first thing that captures the attention of a potential customer? An appealing design of your product can bring in more sales, by enhancing the image of the product in the mind of the customer. The world of 3D product packaging design has come a long way. With more product packaging designers turning towards 3D printing and 3D design, 2D drawings (drawn on simple sheets of paper) are quickly becoming old school. Today, given the popularity of 3D product packaging design, packaging designers have adopted a new approach towards product design, in which designers seek to bring in great visual style, coupled with tactile experience.
3D product design is unbeatably, one of the most innovative techniques currently used in product packaging design. With the latest in 3D design software and printers, there are no limits. As a result, the product designs that you can avail today, are both stunning and clever at the same time. Here are some expert tips and tricks to help you come up with out-of-the-box 3D designs.
1. Add a perceptible touch to the product
Make sure that the 3D packaging design is not only eye candy, but also appeals to the customer’s sense of touch. For instance, you can use raised letters, which would give the product a 3D effect, once the product is vacuum sealed.
2. Use a unique design
Try experimenting with different materials and textures. For example, if you are designing a bottle, you could try using transparent glass which could include a 3D design inside the bottle. Such unique designs can definitely capture the attention of your target audience. This is just what popular designer Johannes Schulz did, while designing the bottle for a popular Vodka brand.
