5 Market Research Mistakes to Be Avoided

Are you making any of these mistakes when it comes to market research? Find out what not to do when using market research to analyse your target audience.

If you do not know what your customers want, then your business is less likely to succeed. With effective market research you can find out more about your customers preferences and needs. This in turn can influence your decision making. However, if market research is not conducted in the right manner, you can lose money, insight and time. Most importantly, you will not be able to reach your target market.

Here are five common mistakes that most business owners make when it comes to market research. Find out how you can avoid these mistakes and make the most out of your market research.

Mistake # 1: Making assumptions without data

As a business owner, it is easy to think that you know the best about an attribute of your product or the price point. But what you think, may not necessarily be what your customers want or like. So it is best to base your decisions on data rather than on speculation.

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7 Tips to help you Improve the Accuracy in Data Entry

Accuracy in data entry can be improved by identifying the source of inaccuracies, adhering to robust standards and using the latest software. Improve the accuracy of your data entry with these seven tips.

Key business leaders usually take their decisions based on data. If there are inaccuracies in your data, it could result in poor or uninformed decisions, leading to unplanned costs or additional errors. This is why data entry has to accurate, with little or no errors. With huge volumes of data having to be entered on a daily basis, how can you ensure that your data is error-free?

Here are seven tips to help you ensure that your data entry process is accurate from the start to the finish:

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5 Best Practices for Successful Medical Claims Processing

Do you want to improve your ROI and maximize your productivity, while streamlining operations? If yes, read the following five best practices for successful medical claims processing.

The AMA (American Medical Association) recently stated that the rise in claims processing errors is causing unnecessary costs for the healthcare industry. The complexity in medical claims processing makes it difficult for medical insurers to find a way of reducing claims processing expenses. Usually the unwanted expenses associated with claims processing is related to claim delays and denials. The several manual and complex steps involved in the claims system further complicates the situation.

How can health insurance companies improve their ROI, reduce the steps involved in claims processing and streamline operations? The impossible can be possible by adhering to some of the below best practices. From improving your accuracy and productivity to preventing operational issues and errors, here is how you can make a success out of medical claims processing.

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3 Primary Challenges of In-House App Development

Are you trying to decide if you should keep mobile app development in-house? If yes, read on to find out about the challenges that come with in-house app development.

Many companies today choose to develop their apps in-house, believing that it is easier, faster, cheaper, more efficient and more controllable. However, in-house app development does come with its own challenges. Is your organization trying to decide between in-house app development and outsourcing mobile app services? If yes, read on to find out more about the three primary challenges of trying to keep your mobile app development in-house.

Challenge # 1: The struggle with skillsets

Did you know that over 94% of organizations don’t have the required mobile development resources to tackle all their development needs? At times, even with 15 developers working on a mobile app, there is still a gap in the skills required for mobile app development.

For instance, iOS and Android require complicated and difficult coding systems. An Android developer cannot just start coding for iOS without sufficient training or study. If you were to create mobile apps for both the platforms, you would definitely need two development skillsets and efforts.

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