How Web Analytics Can Help Your Business in Four Ways

Do you want to find out what is exactly happening on your website? Here is how web analytics can help your business in four unique ways.

Do you want to increase your online customer base? Are you working hard to develop a website that will attract more customers and answer their problems? Even if you have put in all these efforts, how do you know that your website is working? If it is meeting the objectives you have set? Or if you have connected with your customers? You can either guess or use Web Analytics to help you figure out what is exactly happening on your website.

Here are some ways that web analytics can be used to help you grow your business.

  1. Get a better understanding of your keywords

    Web analytics can tell you the exact words and phrases that are driving people to your site. Not only will you be able to search your organic search traffic to find out which phrases are most powerful, but you can find out the rate at which people search for a term and how searchers are looking for a particular keyword on your site. Web analytics can show you how many pages users are looking for, the looks per visit, the time spent on a page and if the search term is culminating in a conversion. Armed with such details, you can use it as a cross-reference with other data and make important tweaks to your site.

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How to Avoid Bad Transcript?

Outsourced audio files for transcription and received poor transcripts, with several errors? If yes, here are three practical steps that you can use to avoid a bad transcript.

Have you ever watched a movie with bad subtitles and wondered what went wrong? Poorly written transcripts can bring down your brand identify and destroy the image of your enterprise. The first step towards quality transcripts is to find a company that has the right skills, equipment and know-how about transcribing. Once you have found a suitable service provider you can use these three simple ways to avoid bad transcriptions.

  1. Request for samples

    Before you sign up with a service provider, ask for samples of their work. With a transcript of a short audio clip, you will be able to judge if the company does a good job at transcribing. The next thing to check is the process that the company follows? Do they follow multiple rounds of review, where the transcript is reviewed by trained transcribers at different stages? This is an important step, as it can ensure fewer errors. You can also ask the service provider to provide you with a list of all the tools that they are utilize for transcription. Using the latest transcription tools and technology can give you 99.9% accurate transcripts.

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3 Pitfalls of Machine Translation

Have you been using Google Translate to translate your business content? Find out about the three pitfalls of using machine translation and why professional translation services is an absolute must if you want to reach out to your customers.

You know that professional translation services can give you superior results, but you still go ahead with the convenience of Google Translate. Although Google has taken giant strides in the quality of its translation, it most certainly comes with flaws.

If you only require a general idea of what something is about, Google Translate is fine, but if your translation requires any level of sophistication, like convincing someone to buy your services or describing the specifics of a product, you will definitely require more than a machine to do the job well. What you will need is a professional human translator along with top-notch translation tools to achieve your business goals.

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9 Unique Ways to Use Telemarketing

Telemarketing can help you expand your mid or large size business by developing your customer base with impressive results and reduced costs. Read about the 9 unique ways to use telemarketing for your company.

Contrary to popular belief, telemarketing is not only limited to cold calling sales activities. The truth is that telemarketing can be used to turn several opportunities into business. Here are nine unique ways in which telemarketing can be used.

  1. Appointment setting

    As you know, the most effective way to close a sales deal is to sit down with a prospective customer in a face-to-face meeting. Telemarketers can be used to set appointments in a cost-effective manner. This can bring in new business for your company.

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How to Identify a New Market in 5 Easy Steps

Is your small or midsize business looking out for a new market to sell your products/services? If yes, what you need is market research from an expert who can evaluate your sales and customer data. Once that is done, all you need to do is follow these easy steps to identify a new market and start selling your services/products to a new audience. Let’s have a look at the steps:

  1. Meticulous evaluation of sales and customer data

    Use your customer relationship management system (CRM) and enterprise resource planning (ERP) to run reports on who are currently buying your products, along with their location. If need be, this information can be calculated manually with the help of a spreadsheet to extract and sort out the data. This will give you a clear picture as to why these specific customers are particularly attracted to your products/services. If you are able to find a pattern, you will be able to find new target audiences to which you can apply a similar pattern.

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