Monthly Archives: April 2018

How to Perform a Competitive Analysis in Five Steps

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Do you want to know more about the competitors who are offering a similar product/service? A competitive analysis can show you what your competitors are doing differently and areas where you can improve. Here is how you can do a competitor analysis in 5 steps.

There are other companies offering the same service or product as your enterprise. How do you gain an edge over your competitors? Simply knowing what your competitors are offering is not enough. To stay one step ahead of the crowd, you will need to conduct a thorough competitive analysis on a regular basis.

Here is a simple 5 step process to help you complete a detailed competitive analysis

  1. Identify your competitors

    Start by identifying your top ten competitors. Do you know them? As a company at the national level, you are competing with possibly hundreds or even thousands of companies trying to catch the same group of qualified leads. You have no idea who most of your competitors are. You might know one or two companies you are competing with, but outside them you are confused and lost. Apart from using Google, another great way to find out your top competitors is to use market research. With the aid of competitor analysis, you can look at what other companies are ranking for a particular keyword and how your enterprise stacks up against them.

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4 Benefits of Medical Answering Services

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Medical answering services can give your hospital the flexibility of answering the calls of your patients on a 24/7 basis, without having to stop proving medical attention to the patients at your hospital. Read more about the benefits of outsourcing medical answering services.

Do you find it inconvenient to answer calls, when attending to the needs of a patient? If yes, what your healthcare center or hospital requires is phone answering services. With the assistance of professional answering services, all the questions of your patients can be answered and appointments can be booked without you having to shift your focus away from patient care. Still not convinced? Here are 4 reasons why your hospital should opt for medical answering services.

  1. Focus on taking care of your patients

    When you opt for medical answering services, you can give your nurses and physicians more time to cater to the needs of patients or to complete other critical tasks. Although answering the queries of patients or booking appointments on the phone is important, you must understand that most of the money brought to your hospital is from patients who are already there. Focussing on your patients, without being distracted by answering calls can make your patients feel cared for. You can also stay clear of bad reviews being posted online about your hospital.

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4 Ways Translation Services Can Transform Your Business

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Translation services is not only about communication. Outsourcing translation services can transform your business in 4 unique ways. Read this blog post to find out how translation services can transform your business.

Communication does not only mean being able to give a moving sales pitch or writing a well-worded e-mail. It also means using good translation services for your written, audio and video content. Your business can thrive with business translation services. Let us discuss four ways by which translation can help transform your business.

  1. Translation can engage with a customer’s emotions

    Did you know that customers who are emotionally connected with a product /business are more loyal? Yes, this is true, as per a recent Harvard Business Review study. If your business wants to connect with customers on an emotional level, you must communicate to them in their first language. A few marketing studies have shown that customers see it as a sign of respect when you market your products/services to them in their first language. Studies have also revealed that 72% of international customers spend their time online by visiting websites in their own language. This is why translation services is an absolute must.

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8 Ways a Data Scientist Can Assist Your Enterprise

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A data scientist can help you make informed decisions, direct your actions, identify opportunities and can even find the best talent for your enterprise. Read this blog post to find out about the eight ways a data scientist can assist you.

Businesses of today are flooded with data. However, without adequate processing and analysis of data, there can be no value-add for your business. The power of big data cannot be unlocked without professional expertise and cutting-edge technology. To make the most of big data, you will need a data scientist who can drive the value of a large amount of information. With a data scientist at hand, you can get rid of bad data and upscale your big data initiatives.

Data scientists are specialists with extensive training in math, statistics and computer science. Their experience will also include data mining and data visualization. Some data scientists also have prior experience in cloud computing, data warehousing and infrastructure design. Let us explore about the eight ways a data scientist can assist you.

  1. A data scientist can help you make informed business decisions

    A data scientist can throw light on your enterprise’s data and help you make informed business decisions by carefully measuring, tracking and recording performance metrics across the various level of your organization.

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