Monthly Archives: October 2018

Why Your Business Needs Search Engine Marketing?

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Your customers are “online” looking for your products and services. But is your business showing up on search engines? If not, what your business needs is Search Engine Marketing.

Did you know that Search Engine Marketing (SEM) is one of the most efficient ways to reach out to your target audience when they are ready to buy your products/services? Recent research has shown that 90% of “online searches” are carried out by consumers who are at the end of the buying cycle.

How does SEM work?

If SEM is done properly, it will get your ads right in front of your target audience along with content, which is relevant to them, until they click on your ad. SEM will place your ad on the sponsored section of the result page of a search engine. Your ad will be ranked based on how much you pay for a keyword (if a keyword is more popular, it is more expensive) and how relevant your business ad is in comparison with others.

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4 Advantages of Outsourcing Mortgage Loan Processing

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Does your mortgage company want to remain competitive maintain the lowest cost per loan and efficiently maintain a loyal customer base? All this and more is possible when you outsource mortgage loan processing. Find out more about four advantages of outsourcing mortgage loan processing.

The economic downturn in recent years has brought a lot of changes in the mortgage industry. Mortgage companies today face tough challenges related to new CFBP regulations, penalty risks on non-compliance, loan demand and price wars. All of these contributing factors have forced banks and mortgage companies to outsource mortgage services to BPO service providers who have expertise in addressing these issues.

These services include varied mortgage-related services like underwriting, closing, post-closing, loan processing, title ordering, appraisal, title insurance and title examination to name a few. Through outsourcing, banks and mortgage companies can succeed better in their competitive environment, maintain the lowest cost per loan and efficiently maintain a loyal customer base.

Here are four advantages of outsourcing mortgage loan processing that you did not know about.

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Verbatim Or Non-Verbatim Transcription: Which Should You Choose?

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Do you want to outsource transcription, but are unsure if you should opt for verbatim or non-verbatim transcription? If yes, read this informative article to find out the differences between the two and which you should choose.

If you are looking for transcription for your business, it is important to consider what type of transcription services you will need. You may think that obtaining a complete, unabridged account of exactly what was spoken in a meeting, seminar or lecture may be what you think, but it may not occur to you what such a transcript would actually look like.

Let us explore the differences between verbatim and non-verbatim transcription, so you can choose the one most suited for your needs:

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Prevent Medical Billing Mistakes In 4 Easy Ways

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Are constant errors in medical billing stopping you from getting paid on time? What you need to do is to rethink your medical billing strategy. Read about four easy ways you can use to avoid medical billing mistakes.

What does the denial rate of your hospital look like? If the claims denial rate of your practice is higher than 4% (considered an efficient benchmark by the MGMA), you may want to stop blaming payers for medical billing mishaps and start rethinking your medical billing strategy. Here are four steps you can take to immediately prevent the medical billing mistakes happening at your practice.

  1. Ensure that insurance is always verified

    The number one reason that most medical billing claims get denied is unverified insurance. Not ensuring that insurance is verified can cost you more in terms of money and time. This is why, your staff and you must be extremely careful that insurance is verified for both new as well as returning patients. Keep in touch with the insurance provider to check for the coverage periods, pre-existing condition exclusions, effective dates, copayments and deductibles. Try to avoid errors when a patient’s benefits or receiving services are not met by the plan’s benefits.

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