7 Benefits of Using Display Advertising

Read this blog post to find out what makes display advertising different from other types of online advertising and why you may need display ads for your small business.

Display adverting refers to a type of online advertising, wherein visual ads appear on websites with a call to action. Display adverting differs from search advertising and PPC (Pay Per Click) ads, which you would have noticed on search engine results pages. While PPC ads pop up when a consumer performs a search on Google or Bing, display ads pop up on the site that a customer clicks on from a search engine, or from any other site. There are different types of display ads. For instance, a display ad can be created to show up on local or national news sites to create awareness and get clicks to your website, or they can even be created to target customers based on their geographic location.

Lets look at the benefits of display advertising and why it is such a powerful marketing strategy for your business.

Continue reading

6 Reasons to Choose PSD to HTML Conversion

Read this blog post to find out why your business should choose PSD to HMTL conversion.

There has been an increase in the number of online businesses. This has given rise to an increase in web pages, creating a need for simplification in the entire process. Businesses today who want to make a strong web presence are moving towards PSD to HTML conversion. PSD to HTML refers to the process wherein a design document is converted into a web layout. The Photoshop Document file containing the design is converted into HTML, CSS, and JavaScript code. PSD to HTML has been gaining extensive popularity, as it is the best way to develop responsive websites, with fewer misunderstandings. There are also some pluses like quicker site navigation that will bring in more audience in the long run.

Here are some advantages of opting for PSD to HTML conversion.

Continue reading

How Lead Qualification Can Help You Do Away with Bad Leads?

No one wants to turn down an opportunity, but choosing the right one will be a more efficient use of time and energy, rather than trying to convert all the leads.

Have you heard about an old Russian proverb that goes like this “if you chase two rabbits, you’ll catch neither”? This proverb aptly describes sales representatives who sometimes chase several deals simultaneously hoping to convert them without lead qualification. Pursuing a lead is the mark of a good sales representation, while knowing when to stop the pursuit is the mark of an extraordinary sales representative.

While everyone is keen to talk about successful sales stories, not many want to talk about failures. Although sales representatives have to forgo deals on a daily basis, they find it hard to give up on leads. It is disheartening to know that the time, money and effort invested into a deal will not bear fruit. However, your enterprise can only become better if your sales representatives are able to quickly identify and disqualify leads that don’t make the cut. Only lead qualification can help you achieve this.
Continue reading

How To Get An Accurate Translation in 7 Steps

Here are seven steps towards helping you avail accurate translations for your business website, document or manual.

Choosing to outsource translation can be a difficult choice for business enterprises. Though there are several translation companies and freelancers out there, how can you be sure of professional and accurate translation? We will tell you how. Here is a list of handy steps that can help you avail quality translations.

Step 1: Choose translators with in-depth subject area skills

Choose translators with subject area skills in the particular topic of translation. Identifying the relevant sub topics can help you find translators who have the required skills in the chosen topic. It is critical to choose translators with specific subject area skills for your translation to be accurate. The key to receiving accurate translations in English, Russian or any other language is to ensure that your translator is a specialist not only in your general field, but also in the subject area.

Continue reading

5 Outsourcing Trends to Look Forward to in 2021

Read this blog post to stay informed about the upcoming trends in outsourcing in 2021.

Every year, there are a few trends that emerge to shape the world of outsourcing. If your business is keen on reducing cost and availing high-quality services from experts, then you must consider outsourcing in 2021. However, to make the most of outsourcing and to ensure a successful outsourcing venture, you must be aware of all the upcoming outsourcing trends. Here are five upcoming outsourcing trends in 2021.

  1. Businesses all set to increase their outsourcing budget
    Quality would win over quantity in 2021, as would process over price. The IT outsourcing budget will increase this year. Quality will be the main driving force in any outsourcing decision in 2021, as per the National Outsourcing Association report. Companies will not be shying away from increasing their outsourcing budget. Most countries are facing a talent crunch due to the coronavirus outbreak and are looking forward to outsource. Thereby companies are ready to increase their outsourcing budgets in 2021.
  2. Continue reading