3 Reasons Why your Business Videos Need A Storyboard

Using a storyboard for your business videos can make planning, production and execution seamless. Read this blog post to find out why your business videos need a storyboard.

In the tech-savvy age that we are living in, most of your target audience would be having access to a computer/smartphone with an Internet connection. Your customers would be browsing content in the form of images, text, audio or video. A recent survey by HubSpot has revealed that people on an average spend 1.5 hours watching videos. If your business wants to reach out more customers it is important to market your brand well known through videos. With great video marketing, you can see a direct impact on your website and an increase in traffic. Videos do the have the power to persuade customers to buy a product, if it is presented well. For your business videos to be persuading, you have to start with storyboarding. With a storyboard in hand, you can be sure to come up with a well-crafted video.

Storyboarding refers to the graphic representation of how your story is going to unfold to a person. A storyboard will generally include a set of squares with sketches or pictures on a plain sheet of paper. Each of the empty rectangles would represent a situation of what will happen during a particular stage, be it product planning, animation, a video shot or website development.

Here are 3 reasons why using a storyboard is important:

  1. Get a vision for your ideas before execution
    No matter the type of business you are into, a storyboard can help you place your ideas on paper and give you something that is more tangible in its look and feel. It is a also a great tool to use when you want to gather feedback from your peers, shape the flow of your ideas or stay on track. If you are a web designer, a storyboard can give you an idea of how your website will look and interact with consumers after development. If you are an e-learning company on the other hand, a storyboard can help you plan how your learning video will flow, even before you produce it.
  2. Save on time
    Even though a storyboard does take time to design, they can help you add clarity and simplicity to the cumbersome process of executing your ideas. With a storyboard in hand, you will know when to move ahead and what to steer clear of. Not only will a storyboard help you keep a track of your design, it will also let you know the progress you have made. This feature can help you reduce errors, increase quality and reduce time, which would have otherwise been spent on re-working or re-planning.
  3. Make planning stress-free
    A storyboard can help you plan and handle the budget of the film/video until its final release. For web designers or developers, a storyboard can help with the back and forth interaction between clients. The storyboard used during discussion can help with the cost of execution and the quality of the overall product. The final output can be easily envisioned and the next phase of design and development can be carried out seamlessly, making the process of planning easier on everyone.

The simplest way of creating a storyboard is with a template on a blank sheet of paper. First, black rectangles are drawn with empty spaces below to add text. After this step, the text is added and then the storyboard is sketched. Today, there are several software to help with storyboard creation. The final storyboard is created in the form of a presentation, video, layout or wireframe. However, creating a storyboard does take a heavy investment of time, cost and resources. If storyboarding is not one of your core areas of expertise, your business may find it difficult to come up with an effective one. This is where outsourcing can help. At Outsource2india, we offer expert storyboarding services to help with the seamless planning and execution of your videos, animations or films. You can be assured of accurate storyboards, which would include everything that needs to be carried out during production. Make the step towards a winning business video with a storyboard. Find out more about outsourcing storyboarding services.

Did you like reading this post? Did you find the information useful? Would you prefer to use a storyboard or work on a video without one? What do you think are the advantages of working with a storyboard? Let us know what you think by leaving a comment in the box below. We, at Outsource2india love to hear from you!

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