What is it? What kind of a product is it? What is its flavor? Your label you should be able to answer all such questions at a glance. Find out the four essentials of a product label.
The label of your product is a great marketing opportunity. If it is not effective, then your opportunity is wasted. While your homepage is your marketing piece online, a label is your marketing piece outside. All you have is half a second to convince people walking across a shelf to pick up your product. What is it? What kind of a product is it? What is its flavor? Your label you should be able to answer all such questions at a glance.
How do you come up with an effective label deign for your product? Here are six tips to help you create a winning label design.
1. Communicate using color
Did you know that colors can communicate with people faster than colors? Colors are critical in grabbing customers during that half-second when they pass by a shelf. Make sure your label uses colors. But don’t go overboard.
Your brand should come up with your own colors. The colors should be used for communication with customers. Your website, flyers, catalog and coupons should use the same colors. By being consisitent in your marketing, your customer will be able to know who created the product, without having to read a single word.
Choose colors to convey a specific flavor or scent. For instance, yellow makes people think about bananas, while red brings strawberries to their mind. This will help a regular customer to quickly find the flavor they want and a new customer to find out about your varieties at a glance.
2. Complement text with images
Try to use images, as they too can communicate faster than words. Images can be more eye-catching and interesting than plain text. However, be sure to balance your images with text. Too much of text or images will create confusion in the minds of customers.
You must understand that images and colors cannot communicate everything. Be sure to choose a font that will aesthetically contribute to your brand. Try not to use to many fonts, preferably not more than two. For instance, four different fonts on a label would look bad. You can finalize on a font by matching it with your brand. Select a legible font size, so that customers will not have to squint while reading the text. Try not to use too much text.
3. Select a label as per your product size
A label that is very small will go unnoticed. A label that is too large can wrinkle or fold over the sides of your package. This is why the right size really matters. Make sure to size your label so that it fits your product.
4. Provide contact details
Make sure to place the mailing address, web URL and phone number of your business on the label. This information will welcome customer feedback which will come in handy, during product and marketing decisions.
Your label should include nutrition information and any other warnings. This information should appear on the back label. The front of your label should sell and describe your product. The mandatory information should be included at the back.
Did you find these tips on label design helpful? Would you like to add to this list? Let us know by leaving a comment in the box below.
If label design is not your cup of tea, why not outsource it? At Outsource2india, we can provide you with eye-candy label design services. Find out more about outsourcing label design services.
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