In a world where English is the most commonly spoken language, is translation still important? Is it necessary? The English language is the third most widely spoken language, with over 330 million native speakers speaking it. Even if you count the people who speak it as a second language, it is still the most well known language in the world. If so, why is translation still important?
Let us find out by exploring the four reasons why translation is still important, despite the growing popularity of the English language.
Everyone does not speak English
Definitely English is the most commonly spoken language in the world. Having said that, businesses cannot afford to overlook the people who do not speak it. Even England has a significant amount of foreign and minority language speakers. Another thing to keep in mind is that just because a person can speak a little bit of English, it doesn’t mean they will be able to speak it well enough or even understand all of it to cope in every situations. For instance, a 2012 survey conducted in Europe, found out that only a quarter of Europeans were able to understand English well enough to fully understand an English-language news broadcast.
People prefer their native language
English is the most widely spoken language in the world, only if you take into account second-language speakers. Therein lies the problem. Without exception, people respond better to the language in which they grew up speaking. To effectively sell products/services to people, it is not enough to simple speak a language that they understand (more so if their understanding is limited). To be a good seller, you must speak to customers in the language that their heart speaks. A recent study from the Common Sense Advisory found out that 75% of customers have shown preference to buy products in their native language. Another study has revealed that over three-quarters of customers prefer and seek out content in their native language.
Reach out to the global economy
Although English is known as the language of global business, interpretation and translation still remain an important part of doing business in the global world. Translation becomes extremely important when businesses want to move overseas. International business growth is necessary for businesses to see an increase in revenue and profitability. Only translation can help with this. Translation also plays a key role in packaging and labeling.
Spread ideas and information
Do you know why translation is important? It is because translation allows information and ideas to spread across cultures. Translation has the ability to change history. Translation is helping several businesses overcome their language barriers and transcend boundaries made by different languages.
No one can deny the power of the English language. However, the Tower of Babel is not likely to come down anytime in the near future. Translation is of utmost importance and will remain so for businesses and individuals in the future. When opting for business translation, it is important to get it right the very first time. Make sure you choose qualified human translators to help you communicate with your customers in the language of their choice. At Outsource2india, we offer a host of translation and localization services that can be customized for your business. Our team of trained translators can ensure that your message stays effective and relatable for your worldwide customers. We offer 24/7 translation services in over 20 global languages. Find out more about outsourcing translation services.
Did you like reading this post? Did you find the information useful? Which new market does your business plan to reach through translation? Do you think translation will help? Let us know your views by leaving a comment in the box below. We, at Outsource2india love to hear from you!
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