5 Must-haves for your 2014 Content Marketing Plan

If you own a business, then you will know the importance of content. It is the content on your web, blog or marketing material that gets you customers and makes your firm stand out from the crowd. Does your business have a solid content marketing strategy to go by in 2014? If not, then it’s time you came up with one, as a good content marketing strategy can take your business to a whole new level. Here are five must-haves for your 2014 content marketing plan:

1. Work on your website

When was the last time that you had a look at your business website? Is your website bringing in the right traffic? Update your website and make sure that it is doing the job. If you are planning on creating a new website or wish to refresh your existing site, use the following steps to transform your site:

  • Ensure that your content is targeted towards your target market
  • Audit the site content on your website and look for opportunities/gaps
  • Transfer your website to a content management system like Hubspot, which is user-friendly
  • Optimize your content for search engines and visitors

2. Start writing a business blog

If you don’t have a business blog, then it’s time to start one right away. With regular blogging, you can improve search engine rankings and gain added credibility with your prospects and customers. Writing a business blog is a great way to share expertise, remain relevant and offer helpful information to prospective customers. Make sure that your blog includes:

  • A SEO keyword strategy
  • Strategic topics based on your services/products
  • Social sharing capabilities
  • Regular posts, preferably weekly
  • A call to action (CTA) at the end of every post

3. Broadcast your posts on social media

Sharing your posts on social media is a must-do for businesses of today. No matter the type of business that you are in, there is a channel today that you can use to promote your content. Social media is a great way to make a connection with your target market, build solid relationships and attract new visitors. Here is how you can make the most of social media:

  • Select the right social channel which has the most relevance for your business
  • Create or optimize your company’s social profile
  • Entice conversations, provide advice, offer tips and portray your area of expertise through regular updates on your social profile
  • Regularly monitor your social channel for follow-ups

4. Review and analyze

Web analytics definitely matter. How else will you know which part of your content marketing plan was actually successful? By investing in web analytics, you can find out what’s working and what’s not. This can help you make adjustments to ensure success. Make it a point to regularly monitor and analyze your online performance.

5. Nurture customer relationships

Once you have put in all the hard work for your blog, website and social media profile, it is important that you continue to nurture both new and old customer relationships. You can strengthen customer relationships by:

  • Sending targeted emails to your database
  • Developing special offers for your existing customers
  • Sending out engaging and informative e-newsletters

Now that you know more about the five must-haves in your 2014 content marketing plan, you can start attracting your target audience to your business.

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