From keeping viewers engaged to increasing social media reach and improving SEO, adding subtitles to your videos can be beneficial in more than one way. Read this blog post to find out why your business videos absolutely need subtitles.
Your business has just come up with great video content and you are now promoting it. Your team has taken everything into consideration, shared the videos on social media, optimized the title and description tags, but you are not getting the views that you hoped for. What went wrong? Well, your business might have just missed out on adding subtitles. Adding subtitles to your videos can affect the success rate of your video.
Not entirely convinced if you should go ahead and add subtitles to your business videos? Lets look at six reasons why you should add subtitles to your video.
- Your audio cannot be hear by everyone
Did you know that over 28 million American adults are hard of hearing or deaf? By not adding subtitles, you will be missing out on a huge audience. Your target audience will most probably also include people who are deaf or hard of hearing. Not subtitling your videos excludes them from doing business with you.
- Several people don’t/ cant’ turn on their audio
You must be aware that around 85% of Facebook videos are watched on the mute button. Snapchat on the other hand has reveled that only two-thirds of their videos are played with sound. Statistics has proven that several people silence their audio on their computers or phones because they don’t want to be disruptive in public places or simply because they are watching videos while doing something else. Such people in your target audience will be missing out if your business videos are not subtitled.
- Subtitles aid comprehension
Different people learn through different ways. While some learn through doing, there can be others who learn through watching and listening. If your viewers are not visual learners, they will not be able to get much out of your videos. This is where subtitles can help. People who learn via reading will get more out of your videos if you have included subtitles. It is proven that videos in combination with text can appeal to more people. In fact, several people prefer to watch videos with subtitles even if they are native speakers. They choose subtitles because they understand it better. Your target audience will appreciate the fact that you took the trouble to include subtitles.
- Keep viewers engaged
Recent research has found that 80% more people will watch a video to completion if subtitles are included. While videos without subtitles were viewed 66% to completion, videos with subtitles are viewed to 91% to completion on an average. Adding subtitles can help your videos get more views and keep your viewers engaged till the end of the video.
- Increase social media reach
Videos with subtitles on Facebook have a 16% higher reach than those without subtitles. Videos with subtitles had 15% more shares, 17% more reactions and 26% more clickthroughs. They performed better on every measure when compared to videos without subtitles. These statistics show that adding subtitles can make a big difference in how your customers view, react to and engage with your videos.
- Improve SEO
Getting your business videos subtitles can give a boost to your search rankings in popular search engines. The increase in time that people will spend on watching your videos and the increase in social shares will have a positive effect on your rankings, boost your visits and minimize bounce rates. Adding subtitles can make a big difference in how many people are able to find your website, watch your video and feel engaged with your content.
Now that you have seen why it is crucial to add subtitles to your videos, it is time to make a start. At Outsource2india, we offer expert subtitling and captioning services. Be it for YouTube, Vimeo, Facebook etc we can accurately add subtitles for your videos. Our team of experts can also provide subtitles in any language of your choice. The best part about outsourcing subtitling services to Outsource2india is that you can be assured of accurate, fast and reliable subtitles. Find out more about outsourcing subtitling services today.
Did you like reading this post? Do you have more questions or concerns about outsourcing subtitles? Let us know your feedback by leaving a comment in the box below. We, at Outsource2india love to hear from you!
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