Enterprises often ignore the significance of designing a memorable signage that would capture the attention of customers. Is your business not leveraging the power of a well-designed signage that could draw customers to you business? If yes, read this blog post to find out how a carefully designed signage can be used to your advantage.
It is a proven fact that signage and graphics can be used to grab the attention of customers towards a business. Research has shown that a well-designed signage is an effective marketing strategy to make prospective customers notice your company.
A vast majority of your customers would come to know about your business while passing by your signage. While you could choose to place the signage on the roadside or inside a store, the key is to place it at a strategic location. Several times, a customer would look at a brilliantly designed signage and then decide to make a purchase. In fact, a signage is so important, that you should include it in your marketing plans.
Here, we show you how to come up with a winning signage:
- Choose colors wisely
Choosing the right color is of utmost importance when it comes to creating a memorable and unique signage. This is because people associate colors with brands. While the color red is immediately associated with Coca-Cola, the color yellow is synonymous with McDonald. Since a signage is small, it is preferable to use colors that would be noticed quickly (red, for instance). Before you make a color choice, check the psychology of color in branding and marketing, so that your brand can be sure to capture the attention of your customers. Avoid trendy colors, as the same color may not be trendy after a few months. Think of longevity when designing the signage and choose colors that will express your brand.
- Opt for a clear and large font
Your business signage must be visible clearly to the audience from a long distance. If it does not, then the design has failed in its purpose. For assured quick visibility, make sure that you use larger letters. Design your signage in such a way that it is clearly visible to your audience from a long distance. If the signage is not visible, the purpose of the design has failed. For quick and effective visibility, ensure that you use large letters. For example, for every 10 feet of distance, the height of your letters has to be increased by an inch. If a signage has to be visible from 100 feet, the letters have to be 10 inches in height. Using the right font is also critical when designing a signage. For instance, if your signage has a cursive or flowery font, customers would find it difficult to read from a distance. To ensure that your signage has a good impact, always choose clean and clear fonts that can reflect your brand image.
- Make the message readable
Your signage would be competing with other graphic designs both outside and inside your store, so it is important that the message in your signage reaches your customers at one glance. The best way to do this is to create a contrast in the design. When there are two elements within a design, it will create a contrasting effect that is bound to draw the attention of your customers. Make sure to include text and graphics in the foreground, with a single color in the background. This would create contrast, which would enable your customers to easily read your message.
Your signage is indeed an important marketing tool to capture and retain the attention of your customers. If creating a signage is not one of your core skills, we at Outsource2india can help. We are a reliable and experienced graphic design company with extensive experience in all types of design, be it logo design, packaging design, banner design, web design etc. Over the last 20 years, we have helped several global businesses with the development of winning graphic designs. We can do the same for your business, at an affordable cost. From indoor signage design, outdoor signage design or digital signage design, we can design a significant signage that is sure to draw the attention of your customers. Find out how our expert signage design services we can make a difference in your business.
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