Your customers can find your business website in a variety of ways, but the most common way for people to find a website is through search engines. Making your site appear in search results is free as opposed to paying to promote your site through online advertisements. However, the trick in getting your website listed within the first page in search results is to use SEO (Search Engine Optimization). Here are three SEO improvements that you can use to boost your business website’s ranking and catapult your sales.
1. Make use of keywords
“Keywords” are words that relate to your field of expertise or topic and are the search terms that are most likely to be used in search engines. It is therefore critical to choose your keywords wisely and use the right keywords for each page on your website. When it comes to individual pages, remember to focus on different keywords for each page.
By doing this, each keyword will be bringing its own value to a particular web page, rather than a similar set of keywords on each page, rivalling against each other to bring about the same results. This will make your SEO less effective. Place your keywords in the content, image tags, headings and in the URL. At the same time, do not cram in too many keywords or use the same keywords again, as it will have a negative impact on your search engine ranking.
2. Write a blog
Effective SEO is all about adding original and new content on your site regularly. Search engines spiders scan sites for fresh content or changes to existing content, so it is of utmost importance to make sure that you frequently update your site with new content. One simple way of adding new content to your website is through a business blog.
It is the perfect platform for adding new content and it is also easy to update frequently. Apart from search engines finding new content, your visitors too will be curious to read new information on your blog. You can link up to other websites and if your content is good, other sites might want to return the favour and link back to your website. This will drastically improve your rankings and generate more traffic to your site.
3. Employ meta description tags
Meta description tags can give search engine spiders a taste of your website even before it reaches your homepage. The short paragraph that appears in the listings of search engines will give a brief overview of your website. This is great way to attract visitors and search engine spiders at the same time.
Make sure that the tag gives an accurate description of your business and relates to the information on your website. When you write a tag for your site’s content, remember to restrict the word count to 30 words, using only those keywords which will give a boost to your site. Just as in the case of keywords, ensure that you use a unique meta description tag for each web page on your website, so as to increase its SEO impact.
Getting started with SEO
These three SEO tips are a great way to start building up on your SEO, increasing your rankings and generating more traffic to your website. Are you new to SEO or need help with increasing your current SEO ranking? Read on to find out how Outsource2india can help you with SEO services.
Do you want to know how outsourcing works? Or maybe you would like to share some SEO tips of your own. Do stop by to drop in a line or two in the comments below. We, at Outsource2india love to hear from you!
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