Microsoft Excel Vs SPSS Statistics Software: Which Should You Use for Market Research?

If your data analysis is inaccurate, then it’s time to switch over to SPSS from Microsoft Excel. Read more to understand why SPSS wins over Excel.

SPSS Statistics is premium software product that is used for a wide variety of statistical analysis, that includes data compilation, preparation, graphics, modeling and analysis. This program, released in 1968 was originally named as Statistical Package for the Social Sciences. Soon after its release, it quickly rose to become one of the most used statistical programs in market research, surveying, healthcare and social sciences to name a few.

If your business is currently employing Microsoft Excel for market research or any other type of business related research, you may want to consider using SPSS instead. Not only is the SPSS software specially created to carry out statistical analysis, it also has faster and easier-to-use features when compared with Microsoft Excel.

Read on to find out more about the SPSS software

What can be accomplished using SPSS?

Various types of analysis, such as ANNOVA, Cluster, Discriminant, Factor and Correlate can be successfully completed using SPSS. This software is also ideal for Curve Estimation, Liner Regression, Crosstabs, Descriptive Ratio Analysis, PLUM regression, Multi-dimensional scaling, reporting and testing.

Is SPSS better than Microsoft Excel?

Though Microsoft Excel and SPSS have a similar look and feel, with menus, spreadsheets and built-in statistical functions, SPSS is a definite winner when it comes to data analysis, as this software is especially designed for statistics. When compared with Microsoft Excel, SPSS has:

• An easier and quicker access to basic functions, like descriptive statistics, in pull-down menus
• A wide range of charts and graphs to choose from
• Faster access to statistical tests

Top 3 benefits of using SPSS for market research

1. Thorough data management

When it comes to organizing and managing your data, the SPSS software offers the user a lot of control. Since the software remembers the location of the variables and cases, it provides quicker and accurate data analysis.

2. An entire gamut of options

With the wide range of graphs, methods and charts, you will find that any type of statistical analysis is a breeze. The techniques of screening and cleaning data within SPSS is great for future analysis.

3. Better organization of the output

In SPSS, the output is usually kept apart from the data, by storing all the results in a separate file that is different from the file in which the data is stored. When you use SPSS, you will not have to worry about overwriting any other information by accident.

Even though Microsoft Excel is a good software to use for data organization, using a specially developed analysis and statistical software like SPSS can provide you with in-depth, faster and accurate data analysis.

Need help with market research?

Is your company looking for expert market research services or data analysis? If yes, then we at Outsource2india can assist you. Over the last couple of years, we have been successfully using the SPSS software to provide our customers with effective research services that helps them take the right decisions for their business. Find out how we can be of service to you by reading more about our market research services.

Interested to know more?

• Quantitative or Qualitative Market Research – Which Type of Research is for You? 
• 5 Ways in Which Market Research Can Help Your Business

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