3 Reasons Why your Business Videos Need A Storyboard

Using a storyboard for your business videos can make planning, production and execution seamless. Read this blog post to find out why your business videos need a storyboard.

In the tech-savvy age that we are living in, most of your target audience would be having access to a computer/smartphone with an Internet connection. Your customers would be browsing content in the form of images, text, audio or video. A recent survey by HubSpot has revealed that people on an average spend 1.5 hours watching videos. If your business wants to reach out more customers it is important to market your brand well known through videos. With great video marketing, you can see a direct impact on your website and an increase in traffic. Videos do the have the power to persuade customers to buy a product, if it is presented well. For your business videos to be persuading, you have to start with storyboarding. With a storyboard in hand, you can be sure to come up with a well-crafted video.

Continue reading

6 Reasons Why Your Videos Absolutely Need Subtitles

From keeping viewers engaged to increasing social media reach and improving SEO, adding subtitles to your videos can be beneficial in more than one way. Read this blog post to find out why your business videos absolutely need subtitles.

Your business has just come up with great video content and you are now promoting it. Your team has taken everything into consideration, shared the videos on social media, optimized the title and description tags, but you are not getting the views that you hoped for. What went wrong? Well, your business might have just missed out on adding subtitles. Adding subtitles to your videos can affect the success rate of your video.

Not entirely convinced if you should go ahead and add subtitles to your business videos? Lets look at six reasons why you should add subtitles to your video.

Continue reading

6 Advantages Your Hospital Can Leverage by Outsourcing Medical Billing

From better patient care to enhanced patient satisfaction and increase in cash flow, outsourcing medical billing can be advantageous in more than one way.

Has your hospital thought about outsourcing medical billing? In today’s complex and constantly evolving healthcare market, successful management of medical billing and coding is an absolute must for healthcare service providers. More and more healthcare centers, hospitals, family practices, clinics and physicians are turning to medical billing outsourcing in order to increase their bottom line. Outsourcing can help you achieve a streamlined process with higher cost savings. Your hospital will also get access to superior billing systems, state-of-the-art technologies, economies of scales and skilled medical billing professionals.

Here are six advantages that your hospital can leverage by outsourcing medical billing:

Continue reading

5 Ways How Photo Editing Can Be Used to Build Up Your Business

Read this blog post to find out how photo editing can be used in 5 different ways to build up your business and take it ahead of your competitors.

Pictures do speak to an audience more than words and can draw customers to a specific brand. This makes images a cornerstone for brand building. Businesses can now use photo editing services to create brand visibility, improve customer recognition, differentiate their brand from competitors and increase brand awareness with new customers.

Continue reading

7 Benefits of Using Display Advertising

Read this blog post to find out what makes display advertising different from other types of online advertising and why you may need display ads for your small business.

Display adverting refers to a type of online advertising, wherein visual ads appear on websites with a call to action. Display adverting differs from search advertising and PPC (Pay Per Click) ads, which you would have noticed on search engine results pages. While PPC ads pop up when a consumer performs a search on Google or Bing, display ads pop up on the site that a customer clicks on from a search engine, or from any other site. There are different types of display ads. For instance, a display ad can be created to show up on local or national news sites to create awareness and get clicks to your website, or they can even be created to target customers based on their geographic location.

Lets look at the benefits of display advertising and why it is such a powerful marketing strategy for your business.

Continue reading

6 Reasons to Choose PSD to HTML Conversion

Read this blog post to find out why your business should choose PSD to HMTL conversion.

There has been an increase in the number of online businesses. This has given rise to an increase in web pages, creating a need for simplification in the entire process. Businesses today who want to make a strong web presence are moving towards PSD to HTML conversion. PSD to HTML refers to the process wherein a design document is converted into a web layout. The Photoshop Document file containing the design is converted into HTML, CSS, and JavaScript code. PSD to HTML has been gaining extensive popularity, as it is the best way to develop responsive websites, with fewer misunderstandings. There are also some pluses like quicker site navigation that will bring in more audience in the long run.

Here are some advantages of opting for PSD to HTML conversion.

Continue reading

How Lead Qualification Can Help You Do Away with Bad Leads?

No one wants to turn down an opportunity, but choosing the right one will be a more efficient use of time and energy, rather than trying to convert all the leads.

Have you heard about an old Russian proverb that goes like this “if you chase two rabbits, you’ll catch neither”? This proverb aptly describes sales representatives who sometimes chase several deals simultaneously hoping to convert them without lead qualification. Pursuing a lead is the mark of a good sales representation, while knowing when to stop the pursuit is the mark of an extraordinary sales representative.

While everyone is keen to talk about successful sales stories, not many want to talk about failures. Although sales representatives have to forgo deals on a daily basis, they find it hard to give up on leads. It is disheartening to know that the time, money and effort invested into a deal will not bear fruit. However, your enterprise can only become better if your sales representatives are able to quickly identify and disqualify leads that don’t make the cut. Only lead qualification can help you achieve this.
Continue reading

How To Get An Accurate Translation in 7 Steps

Here are seven steps towards helping you avail accurate translations for your business website, document or manual.

Choosing to outsource translation can be a difficult choice for business enterprises. Though there are several translation companies and freelancers out there, how can you be sure of professional and accurate translation? We will tell you how. Here is a list of handy steps that can help you avail quality translations.

Step 1: Choose translators with in-depth subject area skills

Choose translators with subject area skills in the particular topic of translation. Identifying the relevant sub topics can help you find translators who have the required skills in the chosen topic. It is critical to choose translators with specific subject area skills for your translation to be accurate. The key to receiving accurate translations in English, Russian or any other language is to ensure that your translator is a specialist not only in your general field, but also in the subject area.

Continue reading

5 Outsourcing Trends to Look Forward to in 2021

Read this blog post to stay informed about the upcoming trends in outsourcing in 2021.

Every year, there are a few trends that emerge to shape the world of outsourcing. If your business is keen on reducing cost and availing high-quality services from experts, then you must consider outsourcing in 2021. However, to make the most of outsourcing and to ensure a successful outsourcing venture, you must be aware of all the upcoming outsourcing trends. Here are five upcoming outsourcing trends in 2021.

  1. Businesses all set to increase their outsourcing budget
    Quality would win over quantity in 2021, as would process over price. The IT outsourcing budget will increase this year. Quality will be the main driving force in any outsourcing decision in 2021, as per the National Outsourcing Association report. Companies will not be shying away from increasing their outsourcing budget. Most countries are facing a talent crunch due to the coronavirus outbreak and are looking forward to outsource. Thereby companies are ready to increase their outsourcing budgets in 2021.
  2. Continue reading

5 Benefits of Using Professional Translators

Have you been disappointed with the low standard of translation? It can be because you failed to hire professional translators. It is a folly to assume that anyone who speaks another language can be a translator. Availing the services of a person who is not professionally trained in translation could alter the meaning of the content and not convey the intended meaning. Delivering the wrong message to your customers is something that you would not want.

In the long run, unprofessional translation can have adverse effects. Omissions, deletions and alterations in the intended meaning can lead to inaccurate information, poor brand representation and loss of trust with customers and business partners. Here are a few advantages of using the services of professional translators. Apart from getting access to high-quality translation, you can also save on time and cost and earn the trust of your customers.

Continue reading