Do you want to know what a professionally designed website looks like? Here are five elements that you would find in a website that has been designed by skilled web designers.
If you want to get ahead of your competitors, your business would need to invest on a professional web design. A well designed website will not only boost your online presence but will also help your customers find out the information that they require in a quick and easy manner. It’s time you put those free website templates aside and invest in professional website design. Here are 6 elements that are a must-have in a professional website.
1. Keep your target audience in mind
Who is your target audience? What do they want to find from your website? What are the products/services that you can showcase on your website to meet their expectation? Design your website in such a way that meets the exact requirements of your target market. For example, if you want to target a young audience, you can experiment with colors and the use of Flash. On the other hand if your site is about software products, it would be best to offer clear and concise information that is easy to find.
2. Employ easy-to-use navigation
Customers, when they land on your website want to find what they are looking for in a few clicks. You can keep the attention of your customers by keeping the navigation of your website easy and simple. Using drop-down menus is a great way to make information easily accessible. Include an “About Us” page and “Contact” page, so that customers can find out about your company or get in touch with you. If you are an e-commerce store, make sure that your “buy” buttons are large and clearly visible. You will also need to chalk out a seamless Shopping Cart and Checkout Process.
3. Maintain consistency
Remember to be consistent in your web design, as this is the mark of a professional website. Consistency in your website can not only build up your brand, but can also offer a consistent message to your customers. You can maintain consistency, by choosing the same colors across the site. Graphics or photographs too should always be put in the same place and adhere to a similar style. Ensure that all your graphics support the central theme of your site. You must also ensure that you use the same font across all the pages on your website. With consistency across your site, your visitors will not have to adjust to something new, every time they click on a page.
4. Opt for simplicity
It can be easy to put up a lot of flash screens, bright backgrounds and colourful buttons, but at the end of the day, a simple web design can appeal to a much wider audience. Design your website on a grid pattern, as you can offer your content at a glance. Next, make sure that your search buttons, order buttons and navigation is at the top of the page. The key is to put the most important information on the top, without making your customers scroll for what they want they require. When it comes to colors, keep your balance by choosing a simple color scheme or going for a monochromatic scheme with contrasting colors.
5. Stay connected to your customers
Going the extra mile goes a long way in any business and the same hold true in website design. Make sure that your website has something that keeps a visitor on a page longer. You could add a blog to your website and keep it updated regularly. You could also come up with bookmarks, an internal search button or even offer links to an RSS feed. Such additions will make your customers want to visit your website more often.
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