3D medical animation are versatile animations that can be used explain concepts to patients, market drugs to medical professionals, compel investors to invest on a medical device or offer training to new physicians. Read this blog post to find out how a 3D medical animation can be used in multiple ways.
3D medical animation is playing an important role in the healthcare industry, with 2019 poised to be its biggest year yet! More and more hospitals and medical professionals have started realizing the benefits that 3D medical animation can bring to education, patient communication and marketing. Recent research by grand View Research has predicted that the global market for 3D medical animation will increase to a whopping $514 million USD by the year of 2024.
3D medical animation has the capability that other forms of visual communication do not. When compared with photographs or illustrations, 3D medical animation can depict movement, which can be slowed down, increased or adjusted in any way. Animations offer better flexibility than videos. Animations can be used to show things that a video cannot. A hypothetical scene can be easily created with an animation.
Here are six ways a 3D animation can be used.
1. For patient communication
3D medical animation is a great way to enhance communication with patients. Such animations can be used to convey information even before the patient meets the doctor. With a 3D medical animation uploaded on a website, hospitals can help patients understand their medical conditions, the medicines that they would need to take or the procedures that they would need to undergo. This will give patients a feeling of being prepared even before they meet the physician. Since patients do not have an extensive medical background, they will be able to better understand a medical scenario, a condition or a procedure with an animation.
2. For education
3D medical animations play an important role in educating and training new medical professionals. 3D medical animation can be used to explain a wide range of topics to medical students, such as the anatomy of the human body, the processes that take place in the human body and the effects of a disease on a person. The animations can also be used to explain the mechanism of a drug and its effect on the human body, so that medical students will be able to better understand how a particular medication functions. Medical students will be able to see in detail how a surgery performed or how a certain medical device is to be used.
3. For training
Additionally, animation may help to improve training and speed onboarding of new hires at medical facilities. Animation lends itself to e-learning, so new hires can conduct their training any time and anywhere. Employers can also make these resources available to staff at any time so they can review any time they feel they need to.
3D medical animations can help to aid the training and onboarding of new hires at hospitals and clinics. 3D animation can improve the retention of important information and increase the understanding of students. It is indeed a great tool as different topics can be explained with precision and ease.
4. For marketing
In the medical fields, marketing comes with many challenges. However, the information, which needs to be presented, can sometimes be very technical and dry, making it hard to retain the attention of audiences. Investors and patients often lack the technical knowledge required to understand a specific medical issue or process. Physicians and other medical professionals on the other hand are very busy, making it very difficult for them to create meaningful presentations. 3D medical animation can help to resolve such difficulties.
Pharmaceutical and medical companies also use medical animation to market medicines to patients. Research has shown that patients often think about the animated characters for medications when buying the medicine. Animated mascots have also been used to promote treatment. 3D medical animations have proven to be very effective at improving brand association and recognition.
5. For investors
3D medical animation is a great tool to use when presenting it to prospective investors. Since the investors may not come from a medical background, medical and pharmaceutical companies are faced with the challenge of helping them understand the product, so that they can invest in it. Using 3D medical animations in such investor presentations can make it simpler for investors to comprehend a specific medical device or drug. The 3D animation will also be able to keep the investors focused and interested in the device/drug. A lot of information can also be easily packed into the animation. However, the same cannot be said of an oral presentation.
6. For medical professionals
When pharmaceutical companies make a sales visit to medical professionals, they don’t have to worry about the technical understanding of the audience, because the professionals are from a medical background. However, they do require the presentation to be crisp, while still offering sufficient information. This is only possible with a 3D medical animation, as a lot of information can be very easily presented. Since the audiences are medical professionals, medical companies would not need to even present the videos. They could simply send the animation by email and make a follow-up phone call. If 3D medical animations are uploaded on to a website, the physician can even do their own research by viewing the animation.
Why you need a 3D medical animation?
To sum it up, 3D medical animations have the capability to include in-depth information and they have a broad scope where any type of information can be covered. Anyone who views these animations will have an improved recall, as most people are visual learners. The animations can also maintain the interest of patients, investors or medical professionals. The 3D animations also help with brand recognition. The biggest benefit is the versatility of the animations as anyone can gain from viewing such videos, be it people from medical background or laymen. Finally, these medical animations have a professional look, which will be sure to impress clients, stakeholders or investors.
Find out how you can get started with a 3D medical animation.
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