Most companies are pretty sure about the importance of web design in brand building, but are often confused about which words to use, when it comes to bringing their business to life. Words are powerful and have the power to either engage or disengage the visitors that visit your website. The most successful brands, such as, Apple and Volkswagen have got it right by matching their words to their visuals, thereby creating a strong voice.
With the emergence and growing popularity of social media, like Facebook, Twitter, Instant Messaging and Online Chat, companies need to tap into the power of words in order to stay competitive. The way your products or services are described can turn a casual visitor to your website into a buyer.
5 ways to build up your brand with words
- One of the best ways to establish the right tone of voice in your web content is to think of your brand as a person – What is the kind of conversations that your customers are having?
- Write your content in such a way that it captures the attention of your audience immediately. Research has shown that you have about three seconds for online web content, within which you need to capture the attention of your reader. Before posting any content online, make sure that you assess your content to see if it is captivating, right from the start.
- Do not over complicate the message that you want to convey to your customers – Before you pen down the content, ensure that you differentiate between the genuine USPs that will convince a customer to buy and the things that you find interesting.
- Ensure that your writing focuses on the benefits of your services/products and not on the features. Features and specifications have their place, but customers are usually driven to buy a product/service because of the key advantages that it offers.
- Last but not the least, remember to edit, edit and then edit some more before your post your content. Once the content is online, revisit the page and check if your words match your visuals. At times, your message can be muffled by excess words. Less is more when it comes to great content.