7 Reasons Why Your Business NEEDS a Professional Website

Many small to midsize business owners believe that their business cannot benefit from a professionally developed business website. Several business owners are also under the impression that their prospective customers will not go searching for a website. These are misconceptions. Here are seven reasons to show you why your business requires a professional business website, irrespective of the size or nature of your business:

1. Gain credibility

Unlike in the past, customers of today, use the internet to search for services/products. Your business can gain better credibility by owning a professional-looking website, instead of a poorly designed site. Prospective customers will most likely choose your competitors over you, if you lack a website.

2. Save on cost

If you think that you cannot afford a business website, then you must think again, as making a one-time investment in a business website can be much cheaper that regularly advertising in newspapers or magazines. Moreover, a business website is a convenient and cost-effective way to market your services/products and promote your brand to a larger number of consumers.

3. Keep your customers informed

With a business website, you can very easily and quickly update any new information related to your products/services. This way, you can inform your customers about your new products, special offers or upcoming business events. Unlike print ads, which can very quickly become outdated, your business website can offer the latest news and information about your company. Continue reading

5 Must-haves for your 2014 Content Marketing Plan

If you own a business, then you will know the importance of content. It is the content on your web, blog or marketing material that gets you customers and makes your firm stand out from the crowd. Does your business have a solid content marketing strategy to go by in 2014? If not, then it’s time you came up with one, as a good content marketing strategy can take your business to a whole new level. Here are five must-haves for your 2014 content marketing plan:

1. Work on your website

When was the last time that you had a look at your business website? Is your website bringing in the right traffic? Update your website and make sure that it is doing the job. If you are planning on creating a new website or wish to refresh your existing site, use the following steps to transform your site:

  • Ensure that your content is targeted towards your target market
  • Audit the site content on your website and look for opportunities/gaps
  • Transfer your website to a content management system like Hubspot, which is user-friendly
  • Optimize your content for search engines and visitors

2. Start writing a business blog

If you don’t have a business blog, then it’s time to start one right away. With regular blogging, you can improve search engine rankings and gain added credibility with your prospects and customers. Writing a business blog is a great way to share expertise, remain relevant and offer helpful information to prospective customers. Make sure that your blog includes:

  • A SEO keyword strategy
  • Strategic topics based on your services/products
  • Social sharing capabilities
  • Regular posts, preferably weekly
  • A call to action (CTA) at the end of every post

3. Broadcast your posts on social media

Sharing your posts on social media is a must-do for businesses of today. No matter the type of business that you are in, there is a channel today that you can use to promote your content. Social media is a great way to make a connection with your target market, build solid relationships and attract new visitors. Here is how you can make the most of social media: Continue reading