Do you only use GIFs in your advertisements? It’s time to move ahead and start using cinemagraphs instead. Cinemagraphs can improve your click rate and keep your users engaged for longer. Read this blog post to find out more about cinemagraphs.
Are you aware of an asset that is very effective, yet not widely adopted? It is the cinemagraph. Invented in 2011 by Jamie Beck and Kevin Burg, these digital images, feature subtle movements, while mostly being still. Did you know that your creative team can also use cinemagraphs? Yes, it’s true. Movement in an image does have magic in marketing. Research has shown a drastic increase in user engagement when using animated GIFs or cinemagraphs
Benefits of using cinemagraphs
Organizations have recorded a higher transaction-to-click rate when using cinemagraphs. Cinemagaphs are well suited for enterpises who want to advertise on social media platforms like Facebook, Twitter and Instagram. Research has shown that there was a steep 110% increase in user engagement when using cinemagraphs over still images. Apart from an increase in the click through rate, cinemagraphs have also acquired more likes, shares and comments. All of this leads to better conversions.