Telesales or Telemarketing: Do You Know The Difference?

Find out the difference between telemarketing and telesales and how it can impact your business. 

When it comes to Telesales and Telemarketing, most people do not know the difference. However, both these services are unique and can offer distinct values to every business. If you wish to get the most out of your telephone campaign, understanding the differences and finding out how they can be employed can help your business.

Industry experts use the term “Telemarketing” to refer to all the activities that employ the telephone to connect with prospective customers. Making a customer aware of a product/service, generating leads, offering information, conducting market research, canvassing established customers and selling products/services are all a part of telemarketing. In fact, telemarketing is a blanket term that even includes telesales and other areas.

When you are looking to use one of the two for your business, you must keep the following key distinctions in your mind:

Telemarketing: A service that creates interest, generates opportunities, offers information, makes appointments, avails customer feedback and produces leads over the telephone.

Telesales: A service that directly sells your services/products to a prospective customer over the telephone.

Now that you are aware of the differences between the two activities, you can choose which service to use. The choice you make will depend upon the results that you wish to gain. Continue reading