Tag Archives: content development

Top 4 Benefits of Outsourcing eLearning

Posted on

When it comes to developing an elearning course, every company must answer this question: Should we outsource the elearning project or develop it in-house? Though the answer to this question will vary from company to company and largely depends on the requirements, goals and subject matter of the elearning course, there are definite benefits that come with outsourcing. Listed below are four benefits that your business can leverage when outsourcing elearning content development to India:

1. Tap into the skill sets and talents of professional elearning companies

With outsourcing, comes the exclusive opportunity of benefiting from the experience, skill sets and technical know-how of professional content development and elearning companies. For instance, if your internal team does not have adequate knowledge about a particular subject matter, a professional elearning company can help you with the ideas and concepts that you want to present. There are good chances that they have already carried out a similar elearning project in the past. This way, you can take full advantage of their knowledge and expertise. Apart from this, you can also leverage their singular elearning development and design skills, which would help your company come up with an effective elearning course.

2. Stop worrying about staffing issues, project glitches and tight deadlines

Since the offshore elearning company would be in charge of managing their instructional designers and making sure that the deadlines are met, you can stop worrying about staffing problems. While your business gets back to focussing on its core deliverables, you can be assured that your elearning course is getting done as per your plan. The elearning company would also be handling any project glitches that may crop up, which means that your company will not have to sort out any problems, just ahead of the deadline. Continue reading →

Build Up your Brand with Words

Posted on

Most companies are pretty sure about the importance of web design in brand building, but are often confused about which words to use, when it comes to bringing their business to life. Words are powerful and have the power to either engage or disengage the visitors that visit your website. The most successful brands, such as, Apple and Volkswagen have got it right by matching their words to their visuals, thereby creating a strong voice.

With the emergence and growing popularity of social media, like Facebook, Twitter, Instant Messaging and Online Chat, companies need to tap into the power of words in order to stay competitive. The way your products or services are described can turn a casual visitor to your website into a buyer.

5 ways to build up your brand with words

  1. One of the best ways to establish the right tone of voice in your web content is to think of your brand as a person – What is the kind of conversations that your customers are having?
  2. Write your content in such a way that it captures the attention of your audience immediately. Research has shown that you have about three seconds for online web content, within which you need to capture the attention of your reader. Before posting any content online, make sure that you assess your content to see if it is captivating, right from the start.
  3. Do not over complicate the message that you want to convey to your customers – Before you pen down the content, ensure that you differentiate between the genuine USPs that will convince a customer to buy and the things that you find interesting.
  4. Ensure that your writing focuses on the benefits of your services/products and not on the features. Features and specifications have their place, but customers are usually driven to buy a product/service because of the key advantages that it offers.
  5. Last but not the least, remember to edit, edit and then edit some more before your post your content. Once the content is online, revisit the page and check if your words match your visuals. At times, your message can be muffled by excess words. Less is more when it comes to great content.

Continue reading →