What to Do After your Content Goes Live?

Did you know that finding your content on the internet is as difficult as searching for a particular star in the galaxy? If you were to set yourself up to this impossible task, you would take appropriately 340 years to check through the 2.15 billion pages on the web, even if you only spent over 5 seconds on each page!

This means that your customers are not going to accidently stumble upon your web pages. Even if you have done your part and come up with a relevant, interesting and quality article, you will still need to work in order to get the most out of your web pages. By continuing to effectively market and track your pages you can reach out to your target audience and increase the credibility of your brand.

Don’t know where to start? Don’t worry, read on to find out three free ways by which you can market your content once it goes live.

1. Share your content on LinkedIn groups

Use your newly written article as a resource in your LinkedIn groups. This can enable your business to effectively share your area of expertise, without trying to be too promotional. Look out for like-mined groups on the website and remember to take part in their discussions before you start to share your content. A good tip to keep in mind is to not over share your content and to always keep it professional. Read about Outsource2india’s Social Media Marketing Services.

2. Promote your content via Email

Sending out a promotional email with offers or discounts to your customers? If yes, then add your most recent article below your company’s email signature. Doing this will give you an instant credibility badge and make your customers what to click on the link. Promoting your content via email signatures shows your leadership in your specific industry and never fails to get your message across to your target audience. Read about Outsource2india’s Email Marketing Services.

3. Mention the new article on your company’s blog

Your business blog is a great place to extend the conversation with your customers about a newly published article. Make sure to give a link to the original article on your blog. Go through the comments and respond to them. Finally, ask yourself if you learned anything from your customer’s comments. Read about Outsource2india’s blog writing services. Continue reading

5 Must-haves for your 2014 Content Marketing Plan

If you own a business, then you will know the importance of content. It is the content on your web, blog or marketing material that gets you customers and makes your firm stand out from the crowd. Does your business have a solid content marketing strategy to go by in 2014? If not, then it’s time you came up with one, as a good content marketing strategy can take your business to a whole new level. Here are five must-haves for your 2014 content marketing plan:

1. Work on your website

When was the last time that you had a look at your business website? Is your website bringing in the right traffic? Update your website and make sure that it is doing the job. If you are planning on creating a new website or wish to refresh your existing site, use the following steps to transform your site:

  • Ensure that your content is targeted towards your target market
  • Audit the site content on your website and look for opportunities/gaps
  • Transfer your website to a content management system like Hubspot, which is user-friendly
  • Optimize your content for search engines and visitors

2. Start writing a business blog

If you don’t have a business blog, then it’s time to start one right away. With regular blogging, you can improve search engine rankings and gain added credibility with your prospects and customers. Writing a business blog is a great way to share expertise, remain relevant and offer helpful information to prospective customers. Make sure that your blog includes:

  • A SEO keyword strategy
  • Strategic topics based on your services/products
  • Social sharing capabilities
  • Regular posts, preferably weekly
  • A call to action (CTA) at the end of every post

3. Broadcast your posts on social media

Sharing your posts on social media is a must-do for businesses of today. No matter the type of business that you are in, there is a channel today that you can use to promote your content. Social media is a great way to make a connection with your target market, build solid relationships and attract new visitors. Here is how you can make the most of social media: Continue reading