Do you want to know why your enterprise should outsource content writing? Here are 4 statistics from recent research that prove the point.
As your enterprise climbs up the corporate ladder, the importance of content creation becomes all the more pronounced. It’s an assumption that you will receive the same results by developing content in-house as opposed to outsourcing content writing to a team of professionals. This is simply not true.
With this thought in mind, let’s examine four statistics (as per recent research) that prove the value-add that comes with outsourcing content writing services.
1. Only 42% of business marketers think they are effective at creating any kind of content
Though “content is king”, only a small number of marketers believe they understand what is needed to create effective content. This definitely indicates a huge need for professional writing services. Without knowing about content writing, it can be difficult to develop useful content that creates good results.
A skilled content writing agency can understand which type of content can perform better in which type of industry. A content writing company can help a business decipher how to position their content and what changes the content should go through to be as efficient as possible. This can be of great value to a company that is looking to boost its effectiveness and develop a better content strategy.