10 Tips To Create a Killer Website With Your Customers in Mind

Did you know that if you don’t put the needs of your visitors first, your website will not be effective? The best websites in the online world are the ones that are customer-centric and who provide information in an organized and interesting fashion. Your website should also make it easy for customers to complete whatever action they have in mind, whether it is to sign up for a newsletter, buy a product or contact you for more information.  Here are 10 tried and tested tips that you can use to create killer web content and make your website successful:

  1. Use a clear navigation: Visitors have limited patience and do not want to guess where to go. Neither do they want to analyze how your site works. Make it easy for your customers, by organizing your pages into logical categories. Include standard terms on your menu.
  2. Employ conversational English: Write out copy that speaks directly to the customer in a friendly and informal tone, rather than corporate-talk. Use the second person like “you” and “we” whenever possible.
  3. Avoid the use of industry jargon: Do not use phrases or words that your customers will not recognize. It is best to use familiar terminology.
  4. Provide relevant information: People generally come to a site, looking for answers. If your site does not provide the facts, they will simply move on the next website in the search results. Research has proven that information-rich websites are the most effective in converting visitors into buyers.
  5. Skip the hype: Visitors expect transparency and honesty from you. So make sure to place all your cards on the table and allow your visitors to come up with their own conclusions.
  6. Turn your home page into a to-the point summary: Your home page should describe how a customer can benefit from your content, services or products in a nutshell. Otherwise your visitors will click on the back button.
  7. Develop landing pages: Since landing pages convert at a higher rate than home pages, come up with landing pages that address specific subjects. If your customer is looking for a particular product, he/she should land on a page that is dedicated to the subject.
  8. Use images to tell your story: Stock photos are great, but visitors want to know the real you. When it comes to products, use real photos, as visitors want to see what they are buying and from who they are buying from.
  9. Put in contact details: Include contact information in several places, so it is easy to find. In fact, your contact details, should only be a click away, so that it is not too hard for a visitor to reach you.
  10. Keep updating your website: If your visitors notice that your content is not current and up-to-date, then your site will lose its credibility. Continuously update your site, keeping adding to it and remove obsolete information.

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Improve Your Website’s Ranking With These Top 3 SEO Tips

Your customers can find your business website in a variety of ways, but the most common way for people to find a website is through search engines.  Making your site appear in search results is free as opposed to paying to promote your site through online advertisements.  However, the trick in getting your website listed within the first page in search results is to use SEO (Search Engine Optimization).  Here are three SEO improvements that you can use to boost your business website’s ranking and catapult your sales.

1. Make use of keywords

“Keywords” are words that relate to your field of expertise or topic and are the search terms that are most likely to be used in search engines. It is therefore critical to choose your keywords wisely and use the right keywords for each page on your website. When it comes to individual pages, remember to focus on different keywords for each page.

By doing this, each keyword will be bringing its own value to a particular web page, rather than a similar set of keywords on each page, rivalling against each other to bring about the same results. This will make your SEO less effective. Place your keywords in the content, image tags, headings and in the URL. At the same time, do not cram in too many keywords or use the same keywords again, as it will have a negative impact on your search engine ranking.

2. Write a blog

Effective SEO is all about adding original and new content on your site regularly. Search engines spiders scan sites for fresh content or changes to existing content, so it is of utmost importance to make sure that you frequently update your site with new content. One simple way of adding new content to your website is through a business blog. Continue reading

What to Do After your Content Goes Live?

Did you know that finding your content on the internet is as difficult as searching for a particular star in the galaxy? If you were to set yourself up to this impossible task, you would take appropriately 340 years to check through the 2.15 billion pages on the web, even if you only spent over 5 seconds on each page!

This means that your customers are not going to accidently stumble upon your web pages. Even if you have done your part and come up with a relevant, interesting and quality article, you will still need to work in order to get the most out of your web pages. By continuing to effectively market and track your pages you can reach out to your target audience and increase the credibility of your brand.

Don’t know where to start? Don’t worry, read on to find out three free ways by which you can market your content once it goes live.

1. Share your content on LinkedIn groups

Use your newly written article as a resource in your LinkedIn groups. This can enable your business to effectively share your area of expertise, without trying to be too promotional. Look out for like-mined groups on the website and remember to take part in their discussions before you start to share your content. A good tip to keep in mind is to not over share your content and to always keep it professional. Read about Outsource2india’s Social Media Marketing Services.

2. Promote your content via Email

Sending out a promotional email with offers or discounts to your customers? If yes, then add your most recent article below your company’s email signature. Doing this will give you an instant credibility badge and make your customers what to click on the link. Promoting your content via email signatures shows your leadership in your specific industry and never fails to get your message across to your target audience. Read about Outsource2india’s Email Marketing Services.

3. Mention the new article on your company’s blog

Your business blog is a great place to extend the conversation with your customers about a newly published article. Make sure to give a link to the original article on your blog. Go through the comments and respond to them. Finally, ask yourself if you learned anything from your customer’s comments. Read about Outsource2india’s blog writing services. Continue reading

5 Must-haves for your 2014 Content Marketing Plan

If you own a business, then you will know the importance of content. It is the content on your web, blog or marketing material that gets you customers and makes your firm stand out from the crowd. Does your business have a solid content marketing strategy to go by in 2014? If not, then it’s time you came up with one, as a good content marketing strategy can take your business to a whole new level. Here are five must-haves for your 2014 content marketing plan:

1. Work on your website

When was the last time that you had a look at your business website? Is your website bringing in the right traffic? Update your website and make sure that it is doing the job. If you are planning on creating a new website or wish to refresh your existing site, use the following steps to transform your site:

  • Ensure that your content is targeted towards your target market
  • Audit the site content on your website and look for opportunities/gaps
  • Transfer your website to a content management system like Hubspot, which is user-friendly
  • Optimize your content for search engines and visitors

2. Start writing a business blog

If you don’t have a business blog, then it’s time to start one right away. With regular blogging, you can improve search engine rankings and gain added credibility with your prospects and customers. Writing a business blog is a great way to share expertise, remain relevant and offer helpful information to prospective customers. Make sure that your blog includes:

  • A SEO keyword strategy
  • Strategic topics based on your services/products
  • Social sharing capabilities
  • Regular posts, preferably weekly
  • A call to action (CTA) at the end of every post

3. Broadcast your posts on social media

Sharing your posts on social media is a must-do for businesses of today. No matter the type of business that you are in, there is a channel today that you can use to promote your content. Social media is a great way to make a connection with your target market, build solid relationships and attract new visitors. Here is how you can make the most of social media: Continue reading