A customer satisfaction survey can provide a strong indicator of the purchase intentions and loyalty of consumers. Read this post to find out why customer satisfaction surveys are important.
How do you identify unhappy customers, find potential advocates or measure satisfaction? It is possible to find out all of the above through a customer satisfaction survey. A customer satisfaction survey can help you spot the overall level of satisfaction and assist you with finding your happiest and unhappiest customers. The feedback that you collect from the survey will give you the opportunity to follow up with your happy customers and turn them into advocates. It will also give you a chance to fix the problems and retain the business of your unhappy customers.