Your customers can find your business website in a variety of ways, but the most common way for people to find a website is through search engines.  Making your site appear in search results is free as opposed to paying to promote your site through online advertisements.  However, the trick in getting your website listed within the first page in search results is to use SEO (Search Engine Optimization).  Here are three SEO improvements that you can use to boost your business website’s ranking and catapult your sales.

1. Make use of keywords

“Keywords” are words that relate to your field of expertise or topic and are the search terms that are most likely to be used in search engines. It is therefore critical to choose your keywords wisely and use the right keywords for each page on your website. When it comes to individual pages, remember to focus on different keywords for each page.

By doing this, each keyword will be bringing its own value to a particular web page, rather than a similar set of keywords on each page, rivalling against each other to bring about the same results. This will make your SEO less effective. Place your keywords in the content, image tags, headings and in the URL. At the same time, do not cram in too many keywords or use the same keywords again, as it will have a negative impact on your search engine ranking.

2. Write a blog

Effective SEO is all about adding original and new content on your site regularly. Search engines spiders scan sites for fresh content or changes to existing content, so it is of utmost importance to make sure that you frequently update your site with new content. One simple way of adding new content to your website is through a business blog. Continue reading →