Lead scoring is a sure way for your business to catapult your sales and increase the effectiveness of your marketing ventures.
A recent research by HubSpot has shown that 79% of B2B marketers have not invested in lead scoring. Did you know that if you have a lead scoring system in place, it will make it much more simpler to prioritize prospects, get more sales and also make better use of your resources. Investing in a CRM (customer relationship management) system is a sure way for your company to not only track, compile and maintain relationships with customers/prospects, but also help you to nurture leads and score them according to criteria that matters to your organization.
Let us take a closer look at what is lead scoring and how it can help your business.