Asking the right questions in your marketing questionnaire can lead to accurate data for business analysis. Here are five best practices that can help you design an effective questionnaire.
If you want to conduct an effective market research, you have to understand what goes behind building a questionnaire. Since marketing research requires primary data collection, it becomes important to use to questionnaire that can ensure the best possible collection of information.
A well-designed questionnaire should include two main objectives. It must be able to convert the information that you require into a format of questions. Next, the questions must be created in an easily understandable format, so that respondents will be willing to answer them. The questions should also be engaging, so that your respondents are not quickly disengaged with the process.