6 Myths of Mobile App Development Busted

Have the myths around mobile app development stopping you from outsourcing? Read on to find on to find out how we bust six popular myths on mobile app development.

With the mobile ecosystem being new in comparison to web start-ups, several first-time mobile app entrepreneurs have misbeliefs about the entire mobile application journey. The following myth busters are guaranteed to turn novice mobile entrepreneurs in the right direction and keep them aware of what lies ahead during the development of an app.

Myth: Mobile app development is all about technology

You are not from a tech background, but still want to develop an app and are worried about how it can be done. Technology is just an enabler, but not the idea of a mobile app. For example, you need not know about coding to develop a tech product. Simply outsource mobile app development to a service provider who can understand your ideas and create the app for you. Continue reading

3 Business Strategies your Mobile App Should Employ

Have you decided on building a mobile app for your business? If yes, then its time you wrote down your objectives and then develop a clear strategy around your goals. While developing a mobile app, you should remember that your mobile app should give your customers the freedom to do the same thing that they would have traditionally done on their computers. The app should also include the flexibility to shop-on-the-go through their Smartphone.

Here are three strategies that you can use to harness the power of your mobile app for your business.

1. Invest in customer engagement

The great thing about using a mobile channel is that it can give your business the opportunity to interact with your customers in real-time, by their location and along with their complete profile details. With a mobile app, you can turn your customers into revenue generating clients by offering coupons and other such interactive deals. By including social sharing buttons on your app, you will also be helping to increase your sales, as now your customers can share their favorite products on popular social media networks.

2. Provide efficient customer support

Your mobile app should make it extremely simple and easy for your customers to get in touch with your business and buy your products/services. The mobile app should even include easy-to-use payment options and should be a real value-add to the existing services that you already provide on your website. Continue reading

Why Your Business Needs a Mobile App?

As the owner of a business, you will definitely know the benefits of investing in marketing and improving your customers’experience. One such way of marketing is to get your business a Mobile App. Recent research surveys have revealed that in Europe alone, around 56% of Smartphone users access the internet through their mobile phones or tablets. In the United States, the figure of Smartphone users is a whopping 72%.  So if you own an e-commerce /web site and want to actually get to your customers, then its best to invest in a mobile app.

Your very own mobile app will not only put you ahead of your competitors, but it will also enhance the experience of your customers. In fact, coming out with a mobile app is a sure way of increasing your profits and keeping your customers happy at the same time. Now that you know why you need to get a dedicated mobile app, the next question you need to ask is “How are you going to get it?”. Are you going to develop it in-house or outsource mobile app development to a provider in India who has got the required experience and the right know-how?

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