How do you optimize the potency of your database and catapult your sales and marketing efforts? The answer to this question is Data Enrichment Services.
Have you invested a lot of time and money into processing your database, but have still not been able to make sense out of your data? This is a problem that most organizations face, when dealing with inaccurate data. How do you optimize the potency of your database and catapult your sales and marketing efforts? The answer to this question is Data Enrichment Services.
If your business belongs to the insurance, banking, telecommunications or retail industry, you will know that the quality of data is critical and can have a direct impact on your company/ Investing in data enrichment services from India can help you accurately organize, format, modify, classify, replace, delete or correct information gathered across data fields.
Data enrichment is a niche field, where trained data experts will rectify any type of irregularity in your data and make your data more effective. By refining your database, you can come up with targeted sales and formulate direct marketing campaigns. An outsourced service provider like Outsource2india can update old or obsolete data with new information, conduct referential integrity checks, organize mailing lists, use consistent attribute names and develop homogenous pools of data.
In data scrubbing, specialized tools are used to carefully examine a database for flaws. Various algorithms, rules and look-up tables are used to correct different types of errors. For instance, finding out duplicate records or adding missing zip codes can be achieved through the use of database enrichment tools.
When to use data enrichment?
- Your data is gathered from different sources, and you are left with data in inconsistent formats that cannot be evaluated or used
- Your current data has several inaccurate/duplicate records and incomplete descriptions
- You require data from external sources in order to complete your database and enhance its quality
- You want to improve the accuracy of your customer data
