Piles of duplicate data, with important customer information in each file can stop you from compiling an effective mailing list. Read this blog post to find out more about merge purge services and why your business needs it.
Your data, just like any other asset is valuable and needs to be nurtured. Businesses of today are focused on acquiring more data, however if the data is left dormant or is taking up expensive CRM/storage, it is best to merge purge it. Merge purge is a one-stop process that enables businesses to merge all their data and create a valuable source. The process of merging records from one or multiple data sources and eliminating duplicate records is known as merge purge. The end goal of merge purge is to create a single unique record, which contains valuable data minus redundant information. This is important especially when a business has to come up with an extensive mailing list to market their services/products.