9 Reasons to opt for Windows App Development

As Windows based smartphones gain popularity amongst users for its incredible features, ease-of-use, and an array of advanced functionalities, the demand for Windows mobile apps is also increasing considerably. Today, with the Universal Windows Platform, businesses which look forward to reaching their target audiences are not only leveraging iOS and Android apps, but are also indulging in getting universal Windows apps developed for their business.

Here are the top 9 reasons why should you choose the Windows platform for your business app development requirements as soon as possible –

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Top 6 Cross-platform App Development Frameworks

With a plethora of mobile devices proliferating the consumer landscape, the demand for mobile applications which can give businesses an opportunity to interact with their customers and provide them hassle free services is increasing greatly. Today, the mobile landscape is dominated by iOS, Android, and Windows Phone platforms, as a result of which it is becoming increasingly difficult for organizations to zero down on a particular mobile operating system to build their app.

In such a scenario, cross-platform development offers an incredible solution by facilitating the development for all the leading mobile platforms simultaneously. However, cost savings and convenience are not the only factors which attract organizations towards cross-platform development. The exponential increase in the business’s reach and the rapid time to market are also among the chief driving factors. Furthermore, the availability of several cross-platform app development frameworks with diverse features makes it easy to develop highly functional and engrossing mobile apps.

Here are the top 6 cross-platform mobile app development frameworks:

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5 Mistakes to Avoid When Outsourcing Mobile App Development

Whether you plan to outsource app development out of the country or just out of your state, here are five mistakes that you can avoid to make your outsourced project a success.

Outsourcing mobile app development can help you save on money, while giving your company an increase in flexibility. However, outsourcing does have its pitfalls, especially if it is your first time at outsourcing app development.

Here are the five most common mistakes that outsourcers make when working with an external service provider. Read on to find out what to look out for when you outsource mobile app development.

Mistake one: Not accounting for the difference in time zones

Even though we live in a global marketplace, there are still hurdles to overcome. If your mobile development team is not online when you are doing business, you may have to find yourself waiting an entire day, before your issues are resolved. If you have a question that needs an answer, you may not get answer until the next day. Such holdups can push back your deadline. To make this work, you can either hire a team who works the same hours that you do or try adjusting your schedule to reduce the delay in time.

Mistake two:  Inadequate functional tests in the environment of the end user

To ensure that your mobile app performs well, you have to include testing procedures that mimic the scenarios encountered by real end-users. This may be a problem, if your outsourced team has to hard-code several use cases. For instance, an app that uses GPS data has to be tested in the locations that it is designed for. Do not make your users pay for bugs that should have been evident during testing. Instead, ask the service provider to use emulators or VPNs to negate the problem of working with an overseas team. Continue reading

3 Business Strategies your Mobile App Should Employ

Have you decided on building a mobile app for your business? If yes, then its time you wrote down your objectives and then develop a clear strategy around your goals. While developing a mobile app, you should remember that your mobile app should give your customers the freedom to do the same thing that they would have traditionally done on their computers. The app should also include the flexibility to shop-on-the-go through their Smartphone.

Here are three strategies that you can use to harness the power of your mobile app for your business.

1. Invest in customer engagement

The great thing about using a mobile channel is that it can give your business the opportunity to interact with your customers in real-time, by their location and along with their complete profile details. With a mobile app, you can turn your customers into revenue generating clients by offering coupons and other such interactive deals. By including social sharing buttons on your app, you will also be helping to increase your sales, as now your customers can share their favorite products on popular social media networks.

2. Provide efficient customer support

Your mobile app should make it extremely simple and easy for your customers to get in touch with your business and buy your products/services. The mobile app should even include easy-to-use payment options and should be a real value-add to the existing services that you already provide on your website. Continue reading

Why Your Business Needs a Mobile App?

As the owner of a business, you will definitely know the benefits of investing in marketing and improving your customers’experience. One such way of marketing is to get your business a Mobile App. Recent research surveys have revealed that in Europe alone, around 56% of Smartphone users access the internet through their mobile phones or tablets. In the United States, the figure of Smartphone users is a whopping 72%.  So if you own an e-commerce /web site and want to actually get to your customers, then its best to invest in a mobile app.

Your very own mobile app will not only put you ahead of your competitors, but it will also enhance the experience of your customers. In fact, coming out with a mobile app is a sure way of increasing your profits and keeping your customers happy at the same time. Now that you know why you need to get a dedicated mobile app, the next question you need to ask is “How are you going to get it?”. Are you going to develop it in-house or outsource mobile app development to a provider in India who has got the required experience and the right know-how?

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