In a world where English is the most commonly spoken language, is translation still important? Is it necessary? The English language is the third most widely spoken language, with over 330 million native speakers speaking it. Even if you count the people who speak it as a second language, it is still the most well known language in the world. If so, why is translation still important?
Let us find out by exploring the four reasons why translation is still important, despite the growing popularity of the English language.
Read this blog post to find how translation services can widen your customer base, expand your business and catapult your sales.
With globalization taking over the world of business, it is getting more and more critical to meet your customers where they are. If your current target audience is a limited percentage who only understands “English”, then you are definitely missing out on new customers. Communicating about your products/services only in English will limit your business possibilities. You must keep in mind that although English is a universal language, there are several countries that do not speak it.
Did you know that 90% of online shoppers spend their time shopping on websites that are available in their native language? By not making your website available to your target audience, you run the risk of making them shop on your competitors websites. If your English website is not understandable to customers, they will quickly switch to another website, rather than trying to understand about your brand. Getting your website translated is a great way to make a good first impression on your target audience, since it is your first point of your contact with your new customers.
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