Read this blog post to find out what makes display advertising different from other types of online advertising and why you may need display ads for your small business.
Display adverting refers to a type of online advertising, wherein visual ads appear on websites with a call to action. Display adverting differs from search advertising and PPC (Pay Per Click) ads, which you would have noticed on search engine results pages. While PPC ads pop up when a consumer performs a search on Google or Bing, display ads pop up on the site that a customer clicks on from a search engine, or from any other site. There are different types of display ads. For instance, a display ad can be created to show up on local or national news sites to create awareness and get clicks to your website, or they can even be created to target customers based on their geographic location.
Lets look at the benefits of display advertising and why it is such a powerful marketing strategy for your business.