How to Expand Your Business with Translation Services

Read this blog post to find how translation services can widen your customer base, expand your business and catapult your sales.

With globalization taking over the world of business, it is getting more and more critical to meet your customers where they are. If your current target audience is a limited percentage who only understands “English”, then you are definitely missing out on new customers. Communicating about your products/services only in English will limit your business possibilities. You must keep in mind that although English is a universal language, there are several countries that do not speak it.

Did you know that 90% of online shoppers spend their time shopping on websites that are available in their native language? By not making your website available to your target audience, you run the risk of making them shop on your competitors websites. If your English website is not understandable to customers, they will quickly switch to another website, rather than trying to understand about your brand. Getting your website translated is a great way to make a good first impression on your target audience, since it is your first point of your contact with your new customers.

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3 Pitfalls of Machine Translation

Have you been using Google Translate to translate your business content? Find out about the three pitfalls of using machine translation and why professional translation services is an absolute must if you want to reach out to your customers.

You know that professional translation services can give you superior results, but you still go ahead with the convenience of Google Translate. Although Google has taken giant strides in the quality of its translation, it most certainly comes with flaws.

If you only require a general idea of what something is about, Google Translate is fine, but if your translation requires any level of sophistication, like convincing someone to buy your services or describing the specifics of a product, you will definitely require more than a machine to do the job well. What you will need is a professional human translator along with top-notch translation tools to achieve your business goals.

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