Your customers are “online” looking for your products and services. But is your business showing up on search engines? If not, what your business needs is Search Engine Marketing.
Did you know that Search Engine Marketing (SEM) is one of the most efficient ways to reach out to your target audience when they are ready to buy your products/services? Recent research has shown that 90% of “online searches” are carried out by consumers who are at the end of the buying cycle.
How does SEM work?
If SEM is done properly, it will get your ads right in front of your target audience along with content, which is relevant to them, until they click on your ad. SEM will place your ad on the sponsored section of the result page of a search engine. Your ad will be ranked based on how much you pay for a keyword (if a keyword is more popular, it is more expensive) and how relevant your business ad is in comparison with others.
Did you know that finding your content on the internet is as difficult as searching for a particular star in the galaxy? If you were to set yourself up to this impossible task, you would take appropriately 340 years to check through the 2.15 billion pages on the web, even if you only spent over 5 seconds on each page!
This means that your customers are not going to accidently stumble upon your web pages. Even if you have done your part and come up with a relevant, interesting and quality article, you will still need to work in order to get the most out of your web pages. By continuing to effectively market and track your pages you can reach out to your target audience and increase the credibility of your brand.
Don’t know where to start? Don’t worry, read on to find out three free ways by which you can market your content once it goes live.
1. Share your content on LinkedIn groups
Use your newly written article as a resource in your LinkedIn groups. This can enable your business to effectively share your area of expertise, without trying to be too promotional. Look out for like-mined groups on the website and remember to take part in their discussions before you start to share your content. A good tip to keep in mind is to not over share your content and to always keep it professional. Read about Outsource2india’s Social Media Marketing Services.
2. Promote your content via Email
Sending out a promotional email with offers or discounts to your customers? If yes, then add your most recent article below your company’s email signature. Doing this will give you an instant credibility badge and make your customers what to click on the link. Promoting your content via email signatures shows your leadership in your specific industry and never fails to get your message across to your target audience. Read about Outsource2india’s Email Marketing Services.
3. Mention the new article on your company’s blog
Your business blog is a great place to extend the conversation with your customers about a newly published article. Make sure to give a link to the original article on your blog. Go through the comments and respond to them. Finally, ask yourself if you learned anything from your customer’s comments. Read about Outsource2india’s blog writing services. Continue reading →
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