Microsoft Excel Vs SPSS Statistics Software: Which Should You Use for Market Research?

If your data analysis is inaccurate, then it’s time to switch over to SPSS from Microsoft Excel. Read more to understand why SPSS wins over Excel.

SPSS Statistics is premium software product that is used for a wide variety of statistical analysis, that includes data compilation, preparation, graphics, modeling and analysis. This program, released in 1968 was originally named as Statistical Package for the Social Sciences. Soon after its release, it quickly rose to become one of the most used statistical programs in market research, surveying, healthcare and social sciences to name a few.

If your business is currently employing Microsoft Excel for market research or any other type of business related research, you may want to consider using SPSS instead. Not only is the SPSS software specially created to carry out statistical analysis, it also has faster and easier-to-use features when compared with Microsoft Excel.

Read on to find out more about the SPSS software

What can be accomplished using SPSS?

Various types of analysis, such as ANNOVA, Cluster, Discriminant, Factor and Correlate can be successfully completed using SPSS. This software is also ideal for Curve Estimation, Liner Regression, Crosstabs, Descriptive Ratio Analysis, PLUM regression, Multi-dimensional scaling, reporting and testing.

Is SPSS better than Microsoft Excel?

Though Microsoft Excel and SPSS have a similar look and feel, with menus, spreadsheets and built-in statistical functions, SPSS is a definite winner when it comes to data analysis, as this software is especially designed for statistics. When compared with Microsoft Excel, SPSS has:

  • An easier and quicker access to basic functions, like descriptive statistics, in pull-down menus
  • A wide range of charts and graphs to choose from
  • Faster access to statistical tests

Top 3 benefits of using SPSS for market research Continue reading