9 Unique Ways to Use Telemarketing

Telemarketing can help you expand your mid or large size business by developing your customer base with impressive results and reduced costs. Read about the 9 unique ways to use telemarketing for your company.

Contrary to popular belief, telemarketing is not only limited to cold calling sales activities. The truth is that telemarketing can be used to turn several opportunities into business. Here are nine unique ways in which telemarketing can be used.

  1. Appointment setting

    As you know, the most effective way to close a sales deal is to sit down with a prospective customer in a face-to-face meeting. Telemarketers can be used to set appointments in a cost-effective manner. This can bring in new business for your company.

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Telesales or Telemarketing: Do You Know The Difference?

Find out the difference between telemarketing and telesales and how it can impact your business. 

When it comes to Telesales and Telemarketing, most people do not know the difference. However, both these services are unique and can offer distinct values to every business. If you wish to get the most out of your telephone campaign, understanding the differences and finding out how they can be employed can help your business.

Industry experts use the term “Telemarketing” to refer to all the activities that employ the telephone to connect with prospective customers. Making a customer aware of a product/service, generating leads, offering information, conducting market research, canvassing established customers and selling products/services are all a part of telemarketing. In fact, telemarketing is a blanket term that even includes telesales and other areas.

When you are looking to use one of the two for your business, you must keep the following key distinctions in your mind:

Telemarketing: A service that creates interest, generates opportunities, offers information, makes appointments, avails customer feedback and produces leads over the telephone.

Telesales: A service that directly sells your services/products to a prospective customer over the telephone.

Now that you are aware of the differences between the two activities, you can choose which service to use. The choice you make will depend upon the results that you wish to gain. Continue reading

Top Five Trends in Call Center Services

Over the years, trends in the call center industry have always been changing. This is because of the constantly changing expectations of customers. Today’s customers are more demanding and they want vendors to be more accountable. For example, telemarketing which was immensely popular in the past is no longer an attractive option, as the customers of today prefer being contacted through an email or via an application on their Smartphone. Call centers have to come with new strategies if they want to attract new customers and retain existing ones. Read on to know more about the top five trends in call center services:

1. Cloud computing

The use of cloud computing in customer services is one of the newest trends in the field. Whether it is telemarketing or customer service, customers want their project to be handled with the latest in technology. With the aid of cloud computing, BPO companies can cut down on server costs, complete work efficiently and enjoy cost benefits. For call center companies, this trend is preferable, as they can provide high quality customer support, at a low cost.

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