Adding captions to your videos is a great way to increase SEO and views, while improving the understanding of your users and maximizing customer satisfaction.
Why transcribe your business videos or add captions to it? Is this question on your mind? If yes, here are 6 advantages of getting your video transcribed and captioned. As opposed to popular belief, transcription and captioning are not just for that who are hard of hearing/deaf but has plenty of benefits for your business enterprise as well as your viewers. Here are six advantages of getting your video captioned.
- Improved understanding
Captions and video transcription can be very helpful in terms of online learning. A recent university study has reported that over 52% of students found captions helpful in aiding their comprehension. When a person is able to read it and hear it at the same time, it helps them to remember the content better. Inserting captions in a learning video can add a lot of additional value. Captions can also be extremely useful for someone whose native language is not English. As they watch the video and read the content at the same time, they will be able to comprehend the information.