Four Steps to Using Web Analytics the Right Way

Web analytics can help you understand your audience, find out how your site is performing and even help you out beat your competitors. Here are 4 steps to using web analytics the right way.

Most online businesses are faced with this question – Should I use Web Analytics? And the answer, most of the time is “Yes”. Using Web Analytics for your website is like getting an x-ray done to find out if there is any unknown damage that can weaken your site’s structure and cause further problems. By analyzing data gathered through web analytics, you can accurately pinpoint your finger on what needs to be broken or fixed and even find out the best method to tackle the problem.

Web analytics is a collection of data about server performance, traffic, user behavior and transactions on your website, that is collected in real time, as and when a visitor arrives at your website and navigates around it. Through an extensive compilation, organization and evaluation of this data, you can glean a lot of important information and enhance the online experience of your users.

The only drawback with web analytics is that you can be overwhelmed by the magnitude of data. But instead of standing under a waterfall of data, you can now use the following four steps to make the best use of web analytics and get the maximum value from it.

1. Identify the purpose of your website

Every business has a purpose and there are outcomes and key objectives to achieve your Key Performance Indicators (KPIs). The purpose of your website may not be only for purchases or sales. Your site’s purpose might be to help a customer sign up for a newsletter, get a visitor to download a white paper or a fill up a lead form. Make sure to list down all the purposes of your website, before you start on web analytics.

2. Think of a way to measure your KPIs

Identifying your Key Performance Indicators is important, but you will also need to find out a way to measure them. Otherwise your business will not know when you have reached your goals. Continue reading

10 Tips To Create a Killer Website With Your Customers in Mind

Did you know that if you don’t put the needs of your visitors first, your website will not be effective? The best websites in the online world are the ones that are customer-centric and who provide information in an organized and interesting fashion. Your website should also make it easy for customers to complete whatever action they have in mind, whether it is to sign up for a newsletter, buy a product or contact you for more information.  Here are 10 tried and tested tips that you can use to create killer web content and make your website successful:

  1. Use a clear navigation: Visitors have limited patience and do not want to guess where to go. Neither do they want to analyze how your site works. Make it easy for your customers, by organizing your pages into logical categories. Include standard terms on your menu.
  2. Employ conversational English: Write out copy that speaks directly to the customer in a friendly and informal tone, rather than corporate-talk. Use the second person like “you” and “we” whenever possible.
  3. Avoid the use of industry jargon: Do not use phrases or words that your customers will not recognize. It is best to use familiar terminology.
  4. Provide relevant information: People generally come to a site, looking for answers. If your site does not provide the facts, they will simply move on the next website in the search results. Research has proven that information-rich websites are the most effective in converting visitors into buyers.
  5. Skip the hype: Visitors expect transparency and honesty from you. So make sure to place all your cards on the table and allow your visitors to come up with their own conclusions.
  6. Turn your home page into a to-the point summary: Your home page should describe how a customer can benefit from your content, services or products in a nutshell. Otherwise your visitors will click on the back button.
  7. Develop landing pages: Since landing pages convert at a higher rate than home pages, come up with landing pages that address specific subjects. If your customer is looking for a particular product, he/she should land on a page that is dedicated to the subject.
  8. Use images to tell your story: Stock photos are great, but visitors want to know the real you. When it comes to products, use real photos, as visitors want to see what they are buying and from who they are buying from.
  9. Put in contact details: Include contact information in several places, so it is easy to find. In fact, your contact details, should only be a click away, so that it is not too hard for a visitor to reach you.
  10. Keep updating your website: If your visitors notice that your content is not current and up-to-date, then your site will lose its credibility. Continuously update your site, keeping adding to it and remove obsolete information.

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