How Web Analytics Can Help Your Business in Four Ways

Do you want to find out what is exactly happening on your website? Here is how web analytics can help your business in four unique ways.

Do you want to increase your online customer base? Are you working hard to develop a website that will attract more customers and answer their problems? Even if you have put in all these efforts, how do you know that your website is working? If it is meeting the objectives you have set? Or if you have connected with your customers? You can either guess or use Web Analytics to help you figure out what is exactly happening on your website.

Here are some ways that web analytics can be used to help you grow your business.

  1. Get a better understanding of your keywords

    Web analytics can tell you the exact words and phrases that are driving people to your site. Not only will you be able to search your organic search traffic to find out which phrases are most powerful, but you can find out the rate at which people search for a term and how searchers are looking for a particular keyword on your site. Web analytics can show you how many pages users are looking for, the looks per visit, the time spent on a page and if the search term is culminating in a conversion. Armed with such details, you can use it as a cross-reference with other data and make important tweaks to your site.

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Four Steps to Using Web Analytics the Right Way

Web analytics can help you understand your audience, find out how your site is performing and even help you out beat your competitors. Here are 4 steps to using web analytics the right way.

Most online businesses are faced with this question – Should I use Web Analytics? And the answer, most of the time is “Yes”. Using Web Analytics for your website is like getting an x-ray done to find out if there is any unknown damage that can weaken your site’s structure and cause further problems. By analyzing data gathered through web analytics, you can accurately pinpoint your finger on what needs to be broken or fixed and even find out the best method to tackle the problem.

Web analytics is a collection of data about server performance, traffic, user behavior and transactions on your website, that is collected in real time, as and when a visitor arrives at your website and navigates around it. Through an extensive compilation, organization and evaluation of this data, you can glean a lot of important information and enhance the online experience of your users.

The only drawback with web analytics is that you can be overwhelmed by the magnitude of data. But instead of standing under a waterfall of data, you can now use the following four steps to make the best use of web analytics and get the maximum value from it.

1. Identify the purpose of your website

Every business has a purpose and there are outcomes and key objectives to achieve your Key Performance Indicators (KPIs). The purpose of your website may not be only for purchases or sales. Your site’s purpose might be to help a customer sign up for a newsletter, get a visitor to download a white paper or a fill up a lead form. Make sure to list down all the purposes of your website, before you start on web analytics.

2. Think of a way to measure your KPIs

Identifying your Key Performance Indicators is important, but you will also need to find out a way to measure them. Otherwise your business will not know when you have reached your goals. Continue reading

5 Must-haves for your 2014 Content Marketing Plan

If you own a business, then you will know the importance of content. It is the content on your web, blog or marketing material that gets you customers and makes your firm stand out from the crowd. Does your business have a solid content marketing strategy to go by in 2014? If not, then it’s time you came up with one, as a good content marketing strategy can take your business to a whole new level. Here are five must-haves for your 2014 content marketing plan:

1. Work on your website

When was the last time that you had a look at your business website? Is your website bringing in the right traffic? Update your website and make sure that it is doing the job. If you are planning on creating a new website or wish to refresh your existing site, use the following steps to transform your site:

  • Ensure that your content is targeted towards your target market
  • Audit the site content on your website and look for opportunities/gaps
  • Transfer your website to a content management system like Hubspot, which is user-friendly
  • Optimize your content for search engines and visitors

2. Start writing a business blog

If you don’t have a business blog, then it’s time to start one right away. With regular blogging, you can improve search engine rankings and gain added credibility with your prospects and customers. Writing a business blog is a great way to share expertise, remain relevant and offer helpful information to prospective customers. Make sure that your blog includes:

  • A SEO keyword strategy
  • Strategic topics based on your services/products
  • Social sharing capabilities
  • Regular posts, preferably weekly
  • A call to action (CTA) at the end of every post

3. Broadcast your posts on social media

Sharing your posts on social media is a must-do for businesses of today. No matter the type of business that you are in, there is a channel today that you can use to promote your content. Social media is a great way to make a connection with your target market, build solid relationships and attract new visitors. Here is how you can make the most of social media: Continue reading