Four Steps to Using Web Analytics the Right Way

Web analytics can help you understand your audience, find out how your site is performing and even help you out beat your competitors. Here are 4 steps to using web analytics the right way.

Most online businesses are faced with this question – Should I use Web Analytics? And the answer, most of the time is “Yes”. Using Web Analytics for your website is like getting an x-ray done to find out if there is any unknown damage that can weaken your site’s structure and cause further problems. By analyzing data gathered through web analytics, you can accurately pinpoint your finger on what needs to be broken or fixed and even find out the best method to tackle the problem.

Web analytics is a collection of data about server performance, traffic, user behavior and transactions on your website, that is collected in real time, as and when a visitor arrives at your website and navigates around it. Through an extensive compilation, organization and evaluation of this data, you can glean a lot of important information and enhance the online experience of your users.

The only drawback with web analytics is that you can be overwhelmed by the magnitude of data. But instead of standing under a waterfall of data, you can now use the following four steps to make the best use of web analytics and get the maximum value from it.

1. Identify the purpose of your website

Every business has a purpose and there are outcomes and key objectives to achieve your Key Performance Indicators (KPIs). The purpose of your website may not be only for purchases or sales. Your site’s purpose might be to help a customer sign up for a newsletter, get a visitor to download a white paper or a fill up a lead form. Make sure to list down all the purposes of your website, before you start on web analytics.

2. Think of a way to measure your KPIs

Identifying your Key Performance Indicators is important, but you will also need to find out a way to measure them. Otherwise your business will not know when you have reached your goals. Continue reading

Five Elements of A Professionally Designed Website

Do you want to know what a professionally designed website looks like? Here are five elements that you would find in a website that has been designed by skilled web designers.

If you want to get ahead of your competitors, your business would need to invest on a professional web design. A well designed website will not only boost your online presence but will also help your customers find out the information that they require in a quick and easy manner. It’s time you put those free website templates aside and invest in professional website design. Here are 6 elements that are a must-have in a professional website.

1. Keep your target audience in mind

Who is your target audience? What do they want to find from your website? What are the products/services that you can showcase on your website to meet their expectation? Design your website in such a way that meets the exact requirements of your target market. For example, if you want to target a young audience, you can experiment with colors and the use of Flash. On the other hand if your site is about software products, it would be best to offer clear and concise information that is easy to find.

2. Employ easy-to-use navigation

Customers, when they land on your website want to find what they are looking for in a few clicks. You can keep the attention of your customers by keeping the navigation of your website easy and simple. Using drop-down menus is a great way to make information easily accessible. Include an “About Us” page and “Contact” page, so that customers can find out about your company or get in touch with you. If you are an e-commerce store, make sure that your “buy” buttons are large and clearly visible. You will also need to chalk out a seamless Shopping Cart and Checkout Process.

3. Maintain consistency

Remember to be consistent in your web design, as this is the mark of a professional website. Consistency in your website can not only build up your brand, but can also offer a consistent message to your customers. You can maintain consistency, by choosing the same colors across the site. Graphics or photographs too should always be put in the same place and adhere to a similar style. Ensure that all your graphics support the central theme of your site. You must also ensure that you use the same font across all the pages on your website. With consistency across your site, your visitors will not have to adjust to something new, every time they click on a page. Continue reading

10 Tips To Create a Killer Website With Your Customers in Mind

Did you know that if you don’t put the needs of your visitors first, your website will not be effective? The best websites in the online world are the ones that are customer-centric and who provide information in an organized and interesting fashion. Your website should also make it easy for customers to complete whatever action they have in mind, whether it is to sign up for a newsletter, buy a product or contact you for more information.  Here are 10 tried and tested tips that you can use to create killer web content and make your website successful:

  1. Use a clear navigation: Visitors have limited patience and do not want to guess where to go. Neither do they want to analyze how your site works. Make it easy for your customers, by organizing your pages into logical categories. Include standard terms on your menu.
  2. Employ conversational English: Write out copy that speaks directly to the customer in a friendly and informal tone, rather than corporate-talk. Use the second person like “you” and “we” whenever possible.
  3. Avoid the use of industry jargon: Do not use phrases or words that your customers will not recognize. It is best to use familiar terminology.
  4. Provide relevant information: People generally come to a site, looking for answers. If your site does not provide the facts, they will simply move on the next website in the search results. Research has proven that information-rich websites are the most effective in converting visitors into buyers.
  5. Skip the hype: Visitors expect transparency and honesty from you. So make sure to place all your cards on the table and allow your visitors to come up with their own conclusions.
  6. Turn your home page into a to-the point summary: Your home page should describe how a customer can benefit from your content, services or products in a nutshell. Otherwise your visitors will click on the back button.
  7. Develop landing pages: Since landing pages convert at a higher rate than home pages, come up with landing pages that address specific subjects. If your customer is looking for a particular product, he/she should land on a page that is dedicated to the subject.
  8. Use images to tell your story: Stock photos are great, but visitors want to know the real you. When it comes to products, use real photos, as visitors want to see what they are buying and from who they are buying from.
  9. Put in contact details: Include contact information in several places, so it is easy to find. In fact, your contact details, should only be a click away, so that it is not too hard for a visitor to reach you.
  10. Keep updating your website: If your visitors notice that your content is not current and up-to-date, then your site will lose its credibility. Continuously update your site, keeping adding to it and remove obsolete information.

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Improve Your Website’s Ranking With These Top 3 SEO Tips

Your customers can find your business website in a variety of ways, but the most common way for people to find a website is through search engines.  Making your site appear in search results is free as opposed to paying to promote your site through online advertisements.  However, the trick in getting your website listed within the first page in search results is to use SEO (Search Engine Optimization).  Here are three SEO improvements that you can use to boost your business website’s ranking and catapult your sales.

1. Make use of keywords

“Keywords” are words that relate to your field of expertise or topic and are the search terms that are most likely to be used in search engines. It is therefore critical to choose your keywords wisely and use the right keywords for each page on your website. When it comes to individual pages, remember to focus on different keywords for each page.

By doing this, each keyword will be bringing its own value to a particular web page, rather than a similar set of keywords on each page, rivalling against each other to bring about the same results. This will make your SEO less effective. Place your keywords in the content, image tags, headings and in the URL. At the same time, do not cram in too many keywords or use the same keywords again, as it will have a negative impact on your search engine ranking.

2. Write a blog

Effective SEO is all about adding original and new content on your site regularly. Search engines spiders scan sites for fresh content or changes to existing content, so it is of utmost importance to make sure that you frequently update your site with new content. One simple way of adding new content to your website is through a business blog. Continue reading