The Importance of Human Translation for Global Businesses

Is your business venturing into a new market, but are you depending on machines or online tools to translate your business information? If yes, it is time to shift towards human translation services, as it can have a huge impact on your business. Read this blog post to find out why it pays to use native speaking human translators for your business content.

With the dawn of the Internet, the world has indeed become a global village. Businesses no longer have to sell products/services in their domestic market alone, but can reach out to the international market as well. With global business expansion, there comes a need for business translation.

Which type of translation is effective you may ask. There are several types of translation like free translation tools available online, machine translation and human translation. While machine translation and free online translation tools may do well for short phrases or words, they may not be the best choice when officially reaching out to your customers through your website, print ads or social media. This is where human translation can be put to good use.

Here is how human translation can have an impact on your global business.

  • Effective marketing to your target audience
    When you want to effectively sell you product/service to your target audience, it is best to opt for human translation. Expert native-speaking human translators can aptly translate your business content for your target audience and also bring your customers’ attention to the features and benefits of using your product. When your target audience understands the uniqueness of your product/service in their own language, they will be more likely to purchase it.
  • Employ a consistent brand voice
    Native speaking translators can ensure that the tone of your business’s voice remains consistent across your print ads, website, social media and other forms of communication. Using a consistent voice can boost your profits, sales and revenues in the long run. No matter the market your business wants to venture in, you can be assured that the tone of your voice will be the same. Translation services from professional translators are a sure way to maintain the integrity and identity of your brand across different languages.
  • Use appropriate translation
    Inappropriate translation can affect the reputation of your business, if there is an improper use of words. Taking care of the cultural identity of the target language and the words that they relate to is of utmost importance when venturing into a new market. This is when professional translators can help. Appropriate translation by native translators can keep your business out of legal battles and increase the reputation of your brand. This is especially critical if your company is entering a new market.
  • Ensure legal compliance
    As per the law, there are several products that have to be accompanied by specific information, either behind the pack, on the label or on an instruction leaflet. A large majority of countries require the labeling to be written in the local language. If such information is not provided in the language of the country you are marketing your products in, you would be going against the law, so it always better to invest in translation services.

Proper business communication is definitely a cornerstone of business success, especially if you wish to take your business global. At Outsource2india, we offer expert translation services by native speaking translators who can offer accurate translation of all your business and product documents, social media posts or website content. You can be rest assured that the right message will be passed on to your customers. We at Outsource2india offer Mandarin translation, Spanish translation, French translation, German translation, Japanese translation and Korean translation by native speaking human translators. If your business is using a machine translators or free online tool, it is time to move towards human translators. Find out more about our foreign language translation services.

Did you like reading this post? What type of translation is your business currently using? Would you consider outsourcing? Let us know by leaving a comment in the box below. We, at Outsource2india love to hear from you!

Interested to know more?

  1. How To Get An Accurate Translation in 7 Steps
  2. How to Expand Your Business with Translation Services
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