Did you know that finding your content on the internet is as difficult as searching for a particular star in the galaxy? If you were to set yourself up to this impossible task, you would take appropriately 340 years to check through the 2.15 billion pages on the web, even if you only spent over 5 seconds on each page!
This means that your customers are not going to accidently stumble upon your web pages. Even if you have done your part and come up with a relevant, interesting and quality article, you will still need to work in order to get the most out of your web pages. By continuing to effectively market and track your pages you can reach out to your target audience and increase the credibility of your brand.
Don’t know where to start? Don’t worry, read on to find out three free ways by which you can market your content once it goes live.
1. Share your content on LinkedIn groups
Use your newly written article as a resource in your LinkedIn groups. This can enable your business to effectively share your area of expertise, without trying to be too promotional. Look out for like-mined groups on the website and remember to take part in their discussions before you start to share your content. A good tip to keep in mind is to not over share your content and to always keep it professional. Read about Outsource2india’s Social Media Marketing Services.
2. Promote your content via Email
Sending out a promotional email with offers or discounts to your customers? If yes, then add your most recent article below your company’s email signature. Doing this will give you an instant credibility badge and make your customers what to click on the link. Promoting your content via email signatures shows your leadership in your specific industry and never fails to get your message across to your target audience. Read about Outsource2india’s Email Marketing Services.
3. Mention the new article on your company’s blog
Your business blog is a great place to extend the conversation with your customers about a newly published article. Make sure to give a link to the original article on your blog. Go through the comments and respond to them. Finally, ask yourself if you learned anything from your customer’s comments. Read about Outsource2india’s blog writing services.
Keep tracking your content
Apart from giving your content the maximum exposure it deserves, it is also critical to follow the data and employ metrics in order to make informed decisions. You can use Google Analytics or a similar such platform to track leads and conversions by the source. If one source stands out from the rest, you will know that you have effectively reached your customers, whether through your content or via the publication.
Set up a target for your content, whether it is starting more conversations with customers, increasing the number of visits to your site or converting the leads that have found your website through your content. Keep tweaking your content marketing strategy by going through the metrics and applying appropriate changes.
Do not make the mistake of assuming that your journey with content has ended once it is live. If you have ever done content marketing in the past, you will know that it takes time, strategy and effort in order to get it right. If you don’t have the time, resources or required know-how on how to carry out content marketing, why not simply outsource internet marketing to India? This way you can always keep your content working for you, without having to shift your focus away from your core competencies.
At Outsource2india, we can help you with SEO, Social Media Marketing, Google Analytics and Internet Marketing. With our expert services, you can be sure that your content reaches out to your target audience.
Post your queries and views in the comments box below and we will be happy to reply to you. We, at Outsource2india, love to hear from our readers!
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This is actually a good reminder that a well-written content won’t be accessible to your target audience unless you do the grunt work in bringing it to their attention. Just to add; it is not only on LinkedIn that you should promote your content. It will also do you good if you bring it to other social networking sites to further widen your content’s reach. Also, it will be a good idea to respond to comments to better engage with audience. Thanks for sharing!